Innovative Technology is "IT"
High Performance, Skin-Loving Problem-Solutions
IT Cosmetics founder, Jamie Kern Lima, works with leading plastic surgeons to develop innovative, high-performance color cosmetics infused with the latest breakthroughs in anti-aging technology.
"If there is a beauty issue that troubles you, most likely I suffer from it too. I pour my heart and soul into creating innovative and effective problem-solving products that truly make you look and feel your most beautiful! Truly solving your problems, making your life easier, helping you look and feel your most beautiful and most importantly bringing you joy... that is why I live and breathe."
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IT Cosmetics Customer ReviewsBest lip stain I've found so far... - 4/21/2014 6:18:13 AM Love this lip stain! It's very different from other lip stains I've tried. It glides on like lipstick but even after the shine goes away (in an hour or two depending upon how much eating/drinking you do), you still have color on your lips. I really like that it doesn't cause dryness that other lip stains do. Still not the holy grail of lip stains but the best that I've found so far (and believe me, I've looked a lot!). Have purchased this in Love Story (my favorite shade), Pretty Woman, and Damsel.Not a stain - 4/20/2014 8:23:07 PM This is basically Chapstick with a hint of color. Doesn't last 5 minutes. Wipes away with ease, which is exact opposite of its description. Definitely not a stain.Best Coverage - 3/26/2014 8:48:46 AM This gives the best coverage of this type of makeup I have ever seen. I think I could have used a shade darker but had rather get one too light than too dark. I can add color to too light but can't remove color from too dark. It really gives you a flawless look.Bye Bye redness is RIGHT! - 2/10/2014 8:11:18 AM You will love this product if you have lots of redness on your face like I do. I put it all over my face like primer. Sometimes I wear it alone or layer foundation. No concealer needed! Only reason I gave 4*s...wearing time is about 4-5 hrs if you wear it alone...I recommend powdering for loner wear time.looks great until you get raccoon eyes - 2/7/2014 7:59:23 AM When I first tried this mascara I was impressed by the way my lashes looked. So long, and no clumps. The brush is awesome too. But after a couple of hours I noticed it was smearing under my lower lashes, and I don't even wear mascara on my lower lashes. If they could make this smear proof, I would definitely buy it again, but until then I will have to pass.Color choices need refinement - 1/24/2014 1:45:10 PM I am light skinned and found the light medium option to be a little too yellow. The key to this foundation is too add very light layers. If you don't, the finish can appear very cakey. At first it seems like might be like an unflattering powder product but after you buff it in, it sort of melds with your skin for a nice, soft airbrushed finish. It lasts all day. I normally wear a tinted moisturizer but this does add an added coverage option that hides scars and blemishes very well.Pleasantly surprised - 12/15/2013 6:25:44 PM No clumping, extends and curls my eyelashes, greatly appreciate the wand's tip it enables me to get every lash. Very pleased with this product and knowing that it nourishes the lashes is a plus.Wonderful product! - 11/28/2013 12:46:37 PM Covers as well as a liquid foundation,but so much easier to blend with that marvelous brush. Does not irritate my sensitive skin, looks natural . Ideal for my aging skin!Definitely a STAIN!! - 7/30/2013 7:19:03 PM Okay... If you are a stain lover lipstick kind of gal, than this product is definitely for you! It really does stain your lips to a pinkish rosy color, which is waaaay to much for me, since I am usually a nude kind of gal for lips. Although this product really conditions your lips as I did like the way it felt on my lips, but just not the color and once it comes off, well...it pretty much stains your lips for a while! I really wish this product came in with no stains!!Not a sweet cheek stain! - 7/30/2013 7:10:09 PM This product does not come on easily, it feels like I can swipe my cheeks forever to get this color to show on my face, which is endless because the color does not show. It is too light, too delicate, too sheer, too NOT a stain what so ever!! I would not purchase this product, waste of your money!!
Learn More About IT Cosmetics
If your cosmetic routine needs to be recharged, consider the award-winning line of products available from IT Cosmetics. You can revive your look with the many products available in this line—choose from products including concealers, foundations, powders, eye makeup products, and more. IT stands for innovative technology, which offers important insight into the brand's mission. Using advanced technology, this brand seeks out the latest anti-aging ingredients, formulas, and strategies to ensure that your complexion truly benefits from each IT Cosmetics product. Whether you are looking to fight under-eye puffiness or circles, correct discolored areas, even skin tone and texture, or enhance your eyes with long-lasting shadows, you can find what you're looking for in the IT Cosmetics brand available at SkinStore.
IT Cosmetics has been recognized by national publications that include Vanity Fair, Allure, Lucky, Redbook, Good Housekeeping, and many more. With some IT Cosmetics purchases, you can even help the company give back to worthy causes. For example, IT Cosmetics features a Gives Back program, in which each brow pencil purchased results in the same product being given to a woman battling cancer, helping her face her fight with confidence and beauty. Following the concept of "look good, feel better", IT Cosmetics wants to help those in need just as the brand desires to help you create the beautiful, flawless look that you're going for every day. Discover the difference that IT Cosmetics can make in your beauty routine by choosing one of the many products available at SkinStore.