Without adequate lubrication on the cheeks and chin, the daily ritual of shaving can cause facial skin to become irritated and sore. Poor shaving technique can cause razor burn and ingrown hairs. Damage to the hair follicle can even lead to folliculitis, when the skin around the root of the hair becomes inflamed and painful. AHAVA Shaving Cream/Gel softens and lifts the bristles, making shaving easier and reducing the potential for damage to the skin and hair follicles. Produced using a blend of potent plant extracts, Dead Sea minerals, and vitamins, AHAVA Shaving Cream/Gel is gentle enough to use on sensitive skin.