To protect your skin from the damaging effects of the sun, you apply sunscreen before you head outdoors, but what do you do to protect your hair? When you're outside, the intense energy of ultraviolet light penetrates the hair strands just as it does your skin tissue and can cause cellular damage that leaves hair dry and brittle. In addition, ultraviolet light can wreak havoc on your hair color, fading both natural and chemically-colored or highlighted hair. Alterna BAMBOO UV Color Protection Products allow you to protect your hair from ultraviolet damage, making them like sunscreen for your locks.
The natural ingredients contained in the Alterna BAMBOO UV Color Protection Products absorb ultraviolet light before it has the opportunity to affect the cells in the strands. Regular use of the shampoo, conditioner and styling products in the range can help extend the life of your color treatments or highlights or keep your natural hair color looking bold and vibrant. As an added benefit, the Alterna BAMBOO UV Color Protection Products contain organic bamboo, which can help repair previous sun damage.
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Additional Alterna Products Information
Keep your hair color looking fresh from the salon for up to 2 months with the Alterna BAMBOO UV Color Protection Products. The collection is clinically proven to protect the color of natural and chemically-treated hair while repairing sun damage.
Alterna BAMBOO UV Color Protection Vibrant Color Shampoo has been shown in clinical studies to help the hair retain color for up to 60 washes when used in conjunction with the UV Color Protection Vibrant Color Conditioner and Fade-Proof Fluide. To deliver its color protective benefits, the shampoo uses Kalahari melon extract rather than synthetics, making it as gentle on the strands as it is protective.
The Alterna BAMBOO UV Color Protection Vibrant Color Conditioner imparts an additional dose of damage-repairing bamboo extract and UV-absorbing Kalahari melon extract to protect your hair from the effects of the sun. The moisturizing conditioner hydrates strands that are parched from sun exposure, leaving them silkier and smoother. To prevent irritation, the conditioner is free of common chemical allergens and potentially toxic synthetic ingredients, including sulfates, parabens, gluten and phthalates.
The Alterna BAMBOO UV Color Protection Rehab Deep Hydration Masque is a deep-conditioning treatment designed to give new life to hair that is brittle, limp and dull due to sun damage. In just 3 minutes, the masque can help improve the texture and appearance of the hair with its blend of natural ingredients, including certified organic bamboo. The treatment also contains Kalahari melon extract to protect the hair from future damage.