To protect your skin from the damaging effects of the sun, you apply sunscreen before you head outdoors, but what do you do to protect your hair? When you're outside, the intense energy of ultraviolet light penetrates the hair strands just as it does your skin tissue and can cause cellular damage that leaves hair dry and brittle. In addition, ultraviolet light can wreak havoc on your hair color, fading both natural and chemically-colored or highlighted hair. Alterna BAMBOO UV Color Protection Products allow you to protect your hair from ultraviolet damage, making them like sunscreen for your locks.
The natural ingredients contained in the Alterna BAMBOO UV Color Protection Products absorb ultraviolet light before it has the opportunity to affect the cells in the strands. Regular use of the shampoo, conditioner and styling products in the range can help extend the life of your color treatments or highlights or keep your natural hair color looking bold and vibrant. As an added benefit, the Alterna BAMBOO UV Color Protection Products contain organic bamboo, which can help repair previous sun damage.
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