Sometimes our natural resources have the most effective solutions when it comes to hair care. The Alterna BAMBOO UV Color Protection line infuses all of its products with organic, sustainable bamboo which encourages strength and resilience within the hair shaft. Over time, the hair becomes less susceptible to breaking and splitting, taking on a smooth and elastic quality that is more manageable. Alterna BAMBOO UV Color Protection products are specially formulated to help colored hair maintain its vibrancy and reduce the chances of fading. All products are absolutely safe for chemically treated hair. The shampoo does not contain harsh detergents which can strip out the color.