Because beautiful, healthy hair starts with an effective and gentle cleansing, Alterna Shampoos are the basis for the best possible head of hair. Unlike many popular shampoos which contain harsh detergents that strip the moisture and color out of the hair, Alterna Shampoos contain only gentle surfactants which effectively cleanse without compromising the health of the hair shaft or the scalp. Alterna Shampoos all belong to a specific Alterna line and serve different purposes for different hair types and concerns. Alterna Shampoos are most effective when followed with their complementing Alterna Conditioner. The appropriate Alterna Shampoo/Conditioner duo will produce the best results.