Alterna

Friends & Family | 20% Storewide Savings use code FF20 — Shop Now »

Alterna welcomes Katie Holmes as its new co-owner and first-ever spokesperson.

"If I had to pick one word to describe what happens to my hair when I use Alterna, it would have to be transformation." - Katie Holmes (co-owner/spokesperson)

Not all hair care was treated equal. When only the best will do for your hair, turn to Alterna, a luxury brand which pampers the locks with unique ingredients in cutting edge formulas.

International Customers - Alterna products cannot be shipped outside the U.S.

Alterna offers products that avoid harsh chemicals, artificial colorants, chemical preservatives, synthetic fragrance and chemical sunscreens wherever possible.

Read More About Alterna »

Alterna Products

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Transform even severely damaged hair with this collection designed to rebuild, resurface and restore.
$32.00
1.00 ct | AR326
In Stock
 
This nourishing spray provides light conditioning with an element of heat protection.
$30.00
4.20 oz | AR321
In Stock
 
Leave-in product that delivers 10 benefits in one easy step, leaving hair perfectly polished.
$39.00
5.10 oz | AR320
In Stock
 
Absorbs oil, product build-up and impurities without leaving a powdery residue.
$22.00
4.75 oz | AR317
In Stock
An illuminating styling cream that protects strands from harsh summer UV rays.
$22.00
3.4 oz | AR324
In Stock
 
Designed to absorb oil, product build-up and impurities to extend the life of your blowout.
$22.00
4.75 oz | AR318
In Stock
 
Lightweight texturizing spray provides weightless volume and wavy texture.
$22.00
4.2 oz | AR322
In Stock
 
Leave-in conditioner that revitalizes sun-parched hair.
$22.00
4.20 oz | AR323
In Stock
A protective shine veil that helps protect your hair from harmful UV rays.
$22.00
4.20 oz | AR325
In Stock
 
Designed to absorb oil, product build-up and impurities to extend the life of your blowout.
$12.00
1.25 oz | AR319
In Stock
 
Provides fullness, thickness and lift to even fine hair types.
$33.00 $44.00 value
17oz | AR315
In Stock
 
Provides fullness, thickness and lift to even fine hair types.
$33.00 $44.00 value
17oz | AR316
In Stock
Features volumizing essentials for the perfect blowout.
$54.00 $69.00 value
AR301
In Stock
 
Features hair smoothing essentials for the perfect blowout.
$54.00 $69.00 value
AR302
In Stock
 
A nourishing elixir that treats the hair and scalp to maximize hair’s potential length.
$38.00
1.7oz | AR310
In Stock
 
Features shine and wave enhancing essentials for the perfect blowout.
$54.00 $66.00 value
AR303
In Stock
Combats dry, brittle hair, smoothing the hair shaft while adding intense shine.
$38.00
1.7oz | AR304
In Stock
 
Exfoliating scalp treatment gently scrubs away dirt, oil and dry, flaky buildup.
$36.00
3oz | AR307
In Stock
 
Texturizing finishing spray that creates volume without making hair stiff or crunchy.
$28.00
6.5oz | AR305
In Stock
 
A lightweight densifying foam that thickens and strengthens hair.
$36.00
5.1oz | AR314
In Stock
Can be used on dry or damp hair to get textured volume and lift.
$25.00
3.5oz | AR306
In Stock
 
Lightweight conditioning formula separates and smoothes curls for frizz control and definition.
$25.00
4.5oz | AR309
In Stock
 
Lightweight spray separates and smoothes curls for frizz control and definition
$25.00
4.2oz | AR308
In Stock
 
Leave-in product that delivers 10 benefits in one easy step, leaving hair perfectly polished.
$25.00
2.5oz | AR295
In Stock
Restorative leave-in treatment that reduces the appearance of split ends.
$35.00
1.7oz | AR296
In Stock
 
Lightweight texturizing spray provides weightless volume and wavy texture.
$20.00
4oz | AR297
In Stock
 
Instantly add shine and control frizz on any hair type.
$20.00
4.2oz | AR300
In Stock
 
Balances moisture levels, delivering youthful shine and silkiness.
$60.00 $64.00 value
ARPK01
Out of Stock
A daily moisturizing conditioner.
$32.00
8.5oz | AR007
In Stock
 
A daily moisturizing sulfate freecleanser.
$32.00
8.5oz | AR006
In Stock
 
Creates extreme weightless volume, while adding intense moisture.
$62.00 $64.00 value
ARPK02
In Stock
 
A restorative, sulfate-free shampoo that transforms severely damaged hair.
$32.00
8.5oz | AR269
In Stock
A deeply reparative conditioner that leaves strands strong, healthy, smooth, shiny and fully restored.
$32.00
8.5oz | AR270
In Stock
 
A workable finishing product.
$28.00 $41.00 value
15.5oz | AR019
In Stock
 
A daily rebalancing sulfate free cleanser.
$60.00
8.5 oz | AR001
In Stock
 
Protect hair and add shine with this weightless, dry oil best suited for those with fine or medium hair types.
$25.00
4.2oz | AR182
In Stock
A daily detoxifying shampoo that lowers DHT levels and promotes naturally thicker, stronger hair.
$32.00
8.5oz | AR251
In Stock
 
A daily replenishing conditioner.
$60.00
8.5 oz | AR002
In Stock
 
Caviar Clinical is a 3-step system created to address the needs of fine, thinning, fragile hair.
$98.00 $118.00 value
AR254
In Stock
 
4 piece set instantly transforms dull, damaged hair.
$30.00 $45.00 value
1 ct | AR170
In Stock
A daily volumizing sulfate free cleanser.
$32.00
8.5oz | AR008
In Stock
 
A concentrated treatment.
$55.00
5.1 oz | AR003
In Stock
 
Provides full-bodied volume to even the finest hair types.
$25.00
4.2oz | AR239
In Stock
 
A daily leave-in treatment that helps stimulate the scalp allowing healthier, thicker-looking hair to surface.
$36.00
4oz | AR252
In Stock
All day hold with a touchable feeling.
$35.00
7oz | AR076
In Stock
 
A deeply reparative treatment that leaves hair stronger, smoother, softer and shinier.
$42.00
5.7oz | AR271
In Stock
 
An anti-frizz,smoothing, moisturizing conditioner formulated without sulfates and designed to protect color.
$22.00
8.5oz | AR181
In Stock
 
A lightweight, quick drying aerosol finishing spray with supreme holding power and performance flexibility.
$28.00
12 oz | AR158
In Stock
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