Alterna

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Alterna welcomes Katie Holmes as its new co-owner and first-ever spokesperson.

"If I had to pick one word to describe what happens to my hair when I use Alterna, it would have to be transformation." - Katie Holmes (co-owner/spokesperson)

Not all hair care was treated equal. When only the best will do for your hair, turn to Alterna, a luxury brand which pampers the locks with unique ingredients in cutting edge formulas.

International Customers - Alterna products cannot be shipped outside the U.S.

Alterna offers products that avoid harsh chemicals, artificial colorants, chemical preservatives, synthetic fragrance and chemical sunscreens wherever possible.

Read More About Alterna »

Alterna Products

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Balances moisture levels, delivering youthful shine and silkiness.
$54.00 $64.00 value
AR311
In Stock
 
This volumizing trio has everything you need to get strong, thick, voluminous hair.
$54.00 $69.00 value
AR313
In Stock
 
This restorative sulfate and paraben-free shampoo and conditioner transforms and nourishes severely damaged hair.
$54.00 $64.00 value
AR312
In Stock
 
A lightweight densifying foam that thickens and strengthens hair.
$36.00
5.1oz | AR314
In Stock
A nourishing elixir that treats the hair and scalp to maximize hair’s potential length.
$38.00
1.7oz | AR310
In Stock
 
Lightweight spray separates and smoothes curls for frizz control and definition
$25.00
4.2oz | AR308
In Stock
 
Lightweight conditioning formula separates and smoothes curls for frizz control and definition.
$25.00
4.5oz | AR309
In Stock
 
Features volumizing essentials for the perfect blowout.
$54.00 $69.00 value
AR301
In Stock
Exfoliating scalp treatment gently scrubs away dirt, oil and dry, flaky buildup.
$36.00
3oz | AR307
In Stock
 
Combats dry, brittle hair, smoothing the hair shaft while adding intense shine.
$38.00
1.7oz | AR304
In Stock
 
Features shine and wave enhancing essentials for the perfect blowout.
$54.00 $66.00 value
AR303
In Stock
 
Features hair smoothing essentials for the perfect blowout.
$54.00 $69.00 value
AR302
In Stock
Texturizing finishing spray that creates volume without making hair stiff or crunchy.
$28.00
6.5oz | AR305
In Stock
 
Can be used on dry or damp hair to get textured volume and lift.
$25.00
3.5oz | AR306
In Stock
 
Leave-in product that delivers 10 benefits in one easy step, leaving hair perfectly polished.
$25.00
2.5oz | AR295
In Stock
 
Restorative leave-in treatment that reduces the appearance of split ends.
$35.00
1.7oz | AR296
In Stock
A silky, dry shampoo that refreshes hair with an addictive summer scent.
$20.00
1.3oz | AR299
In Stock
 
Instantly add shine and control frizz on any hair type.
$20.00
4.2oz | AR300
In Stock
 
Lightweight texturizing spray provides weightless volume and wavy texture.
$20.00
4oz | AR297
In Stock
 
A deeply restorative leave-in treatment for coarse, porous, severely damaged hair.
$35.00
5.1oz | AR282
In Stock
This weightless, nutrient rich micro-fine mist strengthens, smoothes, eliminates frizz, increases shine and protects hair.
$25.00
5oz | AR285
In Stock
 
A clarifying shampoo that gently detoxifies hair, ridding it of dulling product build-up and environmental impurities.
$22.00
8.5oz | AR281
In Stock
 
A fast and commitment-free way to erase roots and blend away greys.
$24.00
1oz | AR278
In Stock
 
Two must-have styling products for those who blow their hair straight.
$37.50 $44.00 value
AR284
In Stock
A fast and commitment-free way to erase roots and blend away greys.
$24.00
1oz | AR277
In Stock
 
A fast and commitment-free way to erase roots and blend away greys.
$24.00
1oz | AR280
In Stock
 
A fast and commitment-free way to erase roots and blend away greys.
$24.00
1oz | AR279
In Stock
 
A shampoo and conditioner that are deeply reparative, for all hair types.
$54.00 $64.00 value
8.5oz x 2 | AR292
No Longer Available
Transforms lifeless hair into hair that has radiant glow.
REG $75.00  NOW $29.25
33.8oz | AR291
No Longer Available
 
A limited-edition duo containing a full size Alterna Caviar Anti-Aging Shampoo and travel size Alterna Caviar Anti-Aging Dry Shampoo.
$32.00
AR290
No Longer Available
 
Get fuller, thicker and more voluminous hair with this set.
$54.00 $69.00 value
AR293
No Longer Available
 
This special, limited edition set includes Katie Holmes' favorites from Alterna.
$30.00 $33.00 value
AR294
No Longer Available
Balances moisture levels, delivering youthful shine and silkiness.
$60.00 $64.00 value
ARPK01
In Stock
 
A restorative, sulfate-free shampoo that transforms severely damaged hair.
$32.00
8.5oz | AR269
In Stock
 
A deeply reparative conditioner that leaves strands strong, healthy, smooth, shiny and fully restored.
$32.00
8.5oz | AR270
In Stock
 
Boosts fullness and lift at the roots where you need it most.
$25.00
7.3oz | AR204
In Stock
A daily moisturizing conditioner.
$32.00
8.5oz | AR007
In Stock
 
A daily rebalancing sulfate free cleanser.
$60.00
8.5oz | AR001
In Stock
 
A concentrated treatment.
$55.00
5.1oz | AR003
In Stock
 
A daily leave-in treatment that helps stimulate the scalp allowing healthier, thicker-looking hair to surface.
$36.00
4oz | AR252
In Stock
A workable finishing product.
$28.00 $41.00 value
15.5oz | AR019
In Stock
 
A daily moisturizing sulfate freecleanser.
$32.00
8.5oz | AR006
In Stock
 
Caviar Clinical is a 3-step system created to address the needs of fine, thinning, fragile hair.
$98.00 $118.00 value
AR254
In Stock
 
Provides full-bodied volume to even the finest hair types.
$25.00
4.2oz | AR239
In Stock
Protect hair and add shine with this weightless, dry oil best suited for those with fine or medium hair types.
$25.00
4oz | AR182
In Stock
 
Creates extreme weightless volume, while adding intense moisture.
$62.00 $64.00 value
ARPK02
In Stock
 
A daily detoxifying shampoo that lowers DHT levels and promotes naturally thicker, stronger hair.
$32.00
8.5oz | AR251
In Stock
 
An anti-frizz,smoothing, moisturizing shampoo formulated without sulfates and designed to protect color.
$22.00
8.5oz | AR180
In Stock
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