Alterna

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Alterna welcomes Katie Holmes as its new co-owner and first-ever spokesperson.

"If I had to pick one word to describe what happens to my hair when I use Alterna, it would have to be transformation." - Katie Holmes (co-owner/spokesperson)

Not all hair care was treated equal. When only the best will do for your hair, turn to Alterna, a luxury brand which pampers the locks with unique ingredients in cutting edge formulas.

International Customers - Alterna products cannot be shipped outside the U.S.

Alterna offers products that avoid harsh chemicals, artificial colorants, chemical preservatives, synthetic fragrance and chemical sunscreens wherever possible.

Read More About Alterna »

Alterna Products

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Features volumizing essentials for the perfect blowout.
$54.00 $69.00 value
AR301
In Stock
 
Features hair smoothing essentials for the perfect blowout.
$54.00 $69.00 value
AR302
In Stock
 
Features shine and wave enhancing essentials for the perfect blowout.
$54.00 $66.00 value
AR303
In Stock
 
A deeply reparative treatment that leaves hair stronger, smoother, softer and shinier.
$42.00
6oz | AR271
Out of Stock
This duo helps to rehabilitate hair that has suffered severe damage.
$62.00 $73.00 value
AR274
Out of Stock
 
A shampoo and conditioner that are deeply reparative, for all hair types.
$54.00 $64.00 value
8.5oz x 2 | AR292
No Longer Available
 
Balances moisture levels, delivering youthful shine and silkiness.
$54.00 $64.00 value
8.5oz x 2 | AR275
No Longer Available
 
Get fuller, thicker and more voluminous hair with this set.
$54.00 $69.00 value
AR293
No Longer Available
Balances moisture levels, delivering youthful shine and silkiness.
$60.00 $64.00 value
ARPK01
In Stock
 
A concentrated treatment.
$55.00
5.1oz | AR003
In Stock
 
Creates extreme weightless volume, while adding intense moisture.
$62.00 $64.00 value
ARPK02
In Stock
 
A daily rebalancing sulfate freecleanser.
$60.00
8.5oz | AR001
In Stock
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