Alterna

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Alterna welcomes Katie Holmes as its new co-owner and first-ever spokesperson.

"If I had to pick one word to describe what happens to my hair when I use Alterna, it would have to be transformation." - Katie Holmes (co-owner/spokesperson)

Not all hair care was treated equal. When only the best will do for your hair, turn to Alterna, a luxury brand which pampers the locks with unique ingredients in cutting edge formulas.

International Customers - Alterna products cannot be shipped outside the U.S.

Alterna offers products that avoid harsh chemicals, artificial colorants, chemical preservatives, synthetic fragrance and chemical sunscreens wherever possible.

Read More About Alterna »

Alterna Products

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Can be used on dry or damp hair to get textured volume and lift.
$25.00
3.5oz | AR306
In Stock
 
Exfoliating scalp treatment gently scrubs away dirt, oil and dry, flaky buildup.
$36.00
3oz | AR307
In Stock
 
Lightweight texturizing spray provides weightless volume and wavy texture.
$20.00
4oz | AR297
In Stock
 
Instantly add shine and control frizz on any hair type.
$20.00
4.2oz | AR300
In Stock
Features shine and wave enhancing essentials for the perfect blowout.
$54.00 $66.00 value
AR303
In Stock
 
Restorative leave-in treatment that reduces the appearance of split ends.
$35.00
1.7oz | AR296
In Stock
 
A silky, dry shampoo that refreshes hair with an addictive summer scent.
$20.00
1.3oz | AR299
No Longer Available
 
A clarifying shampoo that gently detoxifies hair, ridding it of dulling product build-up and environmental impurities.
$22.00
8.5oz | AR281
In Stock
This weightless, nutrient rich micro-fine mist strengthens, smoothes, eliminates frizz, increases shine and protects hair.
$25.00
5oz | AR285
In Stock
 
Two must-have styling products for those who blow their hair straight.
$37.50 $44.00 value
AR284
In Stock
 
A shampoo and conditioner that are deeply reparative, for all hair types.
$54.00 $64.00 value
8.5oz x 2 | AR292
No Longer Available
 
Transforms lifeless hair into hair that has radiant glow.
REG $75.00  NOW $29.25
33.8oz | AR291
No Longer Available
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