Alterna

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Alterna welcomes Katie Holmes as its new co-owner and first-ever spokesperson.

"If I had to pick one word to describe what happens to my hair when I use Alterna, it would have to be transformation." - Katie Holmes (co-owner/spokesperson)

Not all hair care was treated equal. When only the best will do for your hair, turn to Alterna, a luxury brand which pampers the locks with unique ingredients in cutting edge formulas.

International Customers - Alterna products cannot be shipped outside the U.S.

Alterna offers products that avoid harsh chemicals, artificial colorants, chemical preservatives, synthetic fragrance and chemical sunscreens wherever possible.

Read More About Alterna »

Alterna Products

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A silky, dry shampoo that refreshes hair with an addictive summer scent.
$20.00
1.3oz | AR299
In Stock
 
Can be used on dry or damp hair to get textured volume and lift.
$25.00
3.5oz | AR306
In Stock
 
Instantly add shine and control frizz on any hair type.
$20.00
4.2oz | AR300
In Stock
 
This weightless, nutrient rich micro-fine mist strengthens, smoothes, eliminates frizz, increases shine and protects hair.
$25.00
5oz | AR285
In Stock
A clarifying shampoo that gently detoxifies hair, ridding it of dulling product build-up and environmental impurities.
$22.00
8.5oz | AR281
In Stock
 
A fast and commitment-free way to erase roots and blend away greys.
$24.00
1oz | AR278
In Stock
 
A deeply restorative leave-in treatment for coarse, porous, severely damaged hair.
$35.00
5.1oz | AR282
In Stock
 
A fast and commitment-free way to erase roots and blend away greys.
$24.00
1oz | AR277
In Stock
A fast and commitment-free way to erase roots and blend away greys.
$24.00
1oz | AR279
In Stock
 
Two must-have styling products for those who blow their hair straight.
$37.50 $44.00 value
AR284
In Stock
 
A fast and commitment-free way to erase roots and blend away greys.
$24.00
1oz | AR280
In Stock
 
A shampoo and conditioner that are deeply reparative, for all hair types.
$54.00 $64.00 value
8.5oz x 2 | AR292
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