Alterna welcomes Katie Holmes as its new co-owner and first-ever spokesperson.
"If I had to pick one word to describe what happens to my hair when I use Alterna, it would have to be transformation." - Katie Holmes (co-owner/spokesperson)
Not all hair care was treated equal. When only the best will do for your hair, turn to Alterna, a luxury brand which pampers the locks with unique ingredients in cutting edge formulas.
International Customers - Alterna products cannot be shipped outside the U.S.
Alterna offers products that avoid harsh chemicals, artificial colorants, chemical preservatives, synthetic fragrance and chemical sunscreens wherever possible.
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Alterna Customer ReviewsGreat conditioner! - 8/23/2014 9:57:33 PM So I was kinda hesitant about buying this product as I've never tried it and there was no reviews. After I purchased this conditioner, I was very satisfied. It does brighten up my blonde highlighted hair, makes it really soft and healthy looking. Comparing to those purple shampoos that dries out the hair so much, this is really good stuff. The price is not great though but anyways I would recommend it to everybody with light and damaged hair.Excellent product - 7/30/2014 8:26:27 AM I needed a new shampoo & there are dozens to choose from. I already tried Aterna & decided to look at the different shampoos and conditioners and place an order when I saw Alterna TEN Shampoo. Yes, it's expensive; however, I decided to try it. I think it's really a fabulous product. The shampoo and conditioner leaves my hair shiny, silky and manageable. The following day my hair still my hair still feels clean and silky. I really love this product and recommend it.great product - 6/22/2014 5:44:56 PM My hair tends to be completely uncontrollable, short as it is! Conditioner is never enough, but this product eliminated the flyaway frizz instantly. On great part is that it only takes a couple of drops after my morning shower! It did cost a bit, but I expect that bottle to last a very long time.BEST DRY SHAMPOO OUT THERE!!! - 5/1/2014 7:58:32 PM I'm a professional hair stylist & I've had long wavy hair my whole life!! Hair that definitely does not need to be washed, but every 2-3 days sometimes 4 depending. Not to mention, I'm a product junkie.. I guess it comes w/the job? Why others are saying this dry shampoo made their hair greasy & flaked is probably because I believe the directions on the can are not clear to the user. You need to keep shaking the can rigorously before each spray!!! NOT JUST shake well in the beginning & that's it. It also states on the can to spray through out your hair. You do NOT need to do that, just the roots is MORE then enough. That is WHY this BRAND originally was supposed to be ONLY sold through professionals stylists & salons. So when purchased you can get the proper instructions on how to use & if so any questions answered. I think a lot of people have the wrong idea or better yet have their OWN idea of what a dry shampoo should do?? A dry shampoo is simply a product to extend the life to your next shampoo. It is do its best at soaking up the oil that we accumulate at the roots of our hair shaft. It isn't suppose to give you a lot of volume, it may just give a little volume because you just removed some oil..?? However, a brush should be able to go through your hair w/any dry shampoo after use. This product like any product IF used incorrectly it can leave really ugly results, & of course vice versa....IF used CORRECTLY it can have beautiful results!!!Not a Star - 3/23/2014 10:22:23 AM I have thinning and fine hair. I wanted to use a product that would increase the volume and fullness. This product is not fine hair.My Hairdresser Recommended it! - 3/23/2014 9:06:50 AM My Hairdresser recommends this product to me and uses it when I get my hair cut. I have curly hair and it helps to keep curls in. It is also a great refresher mid day or evening to perk up curls.Really helps hair growth - 1/20/2014 5:09:55 PM I have been using this for only two weeks, massaging it into my scalp every evening. My hair looks much fuller and I lose much lesser hair whenever I shampoo. Will definitely buy again.Meh - 1/12/2014 11:37:39 AM I didn't notice any extra shine after using this mask. It doesn't do anything to help with softness either. In-shower glazes work much better.Best ever - 12/4/2013 10:43:18 PM I have long hair, of mixed textures naturally- blonde & fine toward the face, dark & thick & wavy in the back. I love it, & it's always been a challenge to find the right shampoo/conditioner combo. With anything else other than a vo5 treatment, I've been stuck with either dreadlocks that feel like straw or a heavy mop that looks greasy in an hour, since what works for the blonde stuff doesn't work for the dark stuff, & likewise. I was going to chop 6 inches that I felt were too dry & likely making my hair tangle & break easier, but I bought the mini caviar bottles to attempt salvaging it. It really is the ideal formula- my hair is shiny, soft, easy to brush, & isn't weighed down at the scalp. I feel like with this, I can have the hair I've been wanting my hair to behave like for years. I'm not a huge fan of the smell, kinda lemony, but that's my biggest grievance. So if you're skeptical, pick up the 40ml mini bottles to try it out. I bought the 40ml first to try out on vacation, then ended up ditching my regular shampoo when I got home & dropped the 64 bucks for the duo. It's worth it, & if you're colouring your hair then it's probably a drop in the bucket & if not, it's a worthy indulgence.I Love it! - 10/22/2013 3:08:08 AM I love this product and have used it for a long time! I have tried others but this one is the best. I love the fragrance and the way it moisturizes my dry hair. Maybe the previous client got a bad bottle. I do agree that the top is difficult to open; that needs work. But I love the product itself.
Learn More About Alterna
If you ever wonder how celebrities maintain their luxurious locks, consider adding Alterna to your hair care regimen. Co-owned by actress Katie Holmes, Alterna is designed to pamper, hydrate, and restore your hair. By using the right products for your hair's needs, you can achieve beautiful results. Alterna's top-quality formulas were developed to deliver luxury treatment on a day-to-day basis. Using high-end, natural ingredients, Alterna's hair care products are designed to help you achieve the best possible results.
You can find many types of all-purpose hair care products in stores, but they may not be suited for your hair's unique needs. When selecting a shampoo, conditioner, treatment, or styling product, consider your hair type before making a selection. Curly, straight, thinning, coarse, and chemically treated hair all need to be cared for differently. Each of Alterna's hair care lines is created specifically for a hair type, allowing you to customize your hair care. By selecting a formula designed for your needs, you can optimize your results. People who have curly hair often have to deal with dry and frizzy follicles, but Alterna products can help hydrate and smooth your hair. Relying on micro proteins, these products work to nourish your hair and to maintain healthy moisture levels. If your hair is thinning with age, Alterna products can help keep your mane looking voluminous and full. These products also help fight hair loss, making it an ideal tool to add to your arsenal. Alterna products are rich in botanicals and free from harsh chemicals which can cause damage.