Alterna

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Alterna welcomes Katie Holmes as its new co-owner and first-ever spokesperson.

"If I had to pick one word to describe what happens to my hair when I use Alterna, it would have to be transformation." - Katie Holmes (co-owner/spokesperson)

Not all hair care was treated equal. When only the best will do for your hair, turn to Alterna, a luxury brand which pampers the locks with unique ingredients in cutting edge formulas.

International Customers - Alterna products cannot be shipped outside the U.S.

Alterna offers products that avoid harsh chemicals, artificial colorants, chemical preservatives, synthetic fragrance and chemical sunscreens wherever possible.

Read More About Alterna »

Alterna Products

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Combats dry, brittle hair, smoothing the hair shaft while adding intense shine.
$38.00
1.7oz | AR304
In Stock
 
Features shine and wave enhancing essentials for the perfect blowout.
$54.00 $66.00 value
AR303
In Stock
 
Instantly add shine and control frizz on any hair type.
$20.00
4.2oz | AR300
In Stock
 
A restorative, sulfate-free shampoo that transforms severely damaged hair.
$32.00
8.5oz | AR269
In Stock
A deeply reparative conditioner that leaves strands strong, healthy, smooth, shiny and fully restored.
$32.00
8.5oz | AR270
In Stock
 
This styling product is perfect for straightening both wavy and curly hair.
$22.00
5.1oz | AR273
In Stock
 
This smoothing duo takes hair from frizzy and frazzled to fabulously frizz-free.
$34.00 $40.00 value
8.5oz x 2 | AR276
Out of Stock
 
A deeply reparative treatment that leaves hair stronger, smoother, softer and shinier.
$42.00
6oz | AR271
Out of Stock
A shampoo and conditioner that are deeply reparative, for all hair types.
$54.00 $64.00 value
8.5oz x 2 | AR292
No Longer Available
 
Shine enhancing shampoo features Bamboo extract and Indian Gooseberry.
$22.00
8.5oz | AR194
In Stock
 
This conditioner leaves hair healthier looking and dramatically shinier.
$22.00
8.5oz | AR195
In Stock
 
A radiant hybrid styling product.
$30.00
4oz | AR015
In Stock
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