Alterna

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Alterna welcomes Katie Holmes as its new co-owner and first-ever spokesperson.

"If I had to pick one word to describe what happens to my hair when I use Alterna, it would have to be transformation." - Katie Holmes (co-owner/spokesperson)

Not all hair care was treated equal. When only the best will do for your hair, turn to Alterna, a luxury brand which pampers the locks with unique ingredients in cutting edge formulas.

International Customers - Alterna products cannot be shipped outside the U.S.

Alterna offers products that avoid harsh chemicals, artificial colorants, chemical preservatives, synthetic fragrance and chemical sunscreens wherever possible.

Read More About Alterna »

Alterna Products

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A restorative, sulfate-free shampoo that transforms severely damaged hair.
$32.00
8.5oz | AR269
In Stock
 
A deeply reparative conditioner that leaves strands strong, healthy, smooth, shiny and fully restored.
$32.00
8.5oz | AR270
In Stock
 
This styling product is perfect for straightening both wavy and curly hair.
$22.00
5.1oz | AR273
In Stock
 
A deeply reparative treatment that leaves hair stronger, smoother, softer and shinier.
$42.00
6oz | AR271
Out of Stock
Balances moisture levels, delivering youthful shine and silkiness.
$54.00 $64.00 value
8.5oz x 2 | AR275
No Longer Available
 
Transforms lifeless hair into hair that has radiant glow.
REG $75.00  NOW $29.25
33.8oz | AR291
No Longer Available
 
Balances moisture levels, delivering youthful shine and silkiness.
$60.00 $64.00 value
ARPK01
In Stock
 
A concentrated treatment.
$55.00
5.1oz | AR003
In Stock
Creates extreme weightless volume, while adding intense moisture.
$62.00 $64.00 value
ARPK02
In Stock
 
A daily leave-in treatment that helps stimulate the scalp allowing healthier, thicker-looking hair to surface.
$36.00
4oz | AR252
In Stock
 
Protect hair and add shine with this weightless, dry oil best suited for those with fine or medium hair types.
$25.00
4oz | AR182
In Stock
 
Repairs damaged or color treated hair while you sleep.
$38.00
3.4oz | AR169
In Stock
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