Alterna

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Alterna welcomes Katie Holmes as its new co-owner and first-ever spokesperson.

"If I had to pick one word to describe what happens to my hair when I use Alterna, it would have to be transformation." - Katie Holmes (co-owner/spokesperson)

Not all hair care was treated equal. When only the best will do for your hair, turn to Alterna, a luxury brand which pampers the locks with unique ingredients in cutting edge formulas.

International Customers - Alterna products cannot be shipped outside the U.S.

Alterna offers products that avoid harsh chemicals, artificial colorants, chemical preservatives, synthetic fragrance and chemical sunscreens wherever possible.

Read More About Alterna »

Alterna Products

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One Night Highlights Sweet Caramel lets you instantly create rich, golden brown highlights that wash out with one shampoo.
REG $29.00  NOW $17.40
3.3oz | AR232
In Stock
 
10% of the proceeds will be donated to the Breast Cancer Foundation.
$29.00
3.3oz | AR268
In Stock
 
One Night Highlights Shimmering Blonde lets you instantly create golden blonde highlights that wash out with one shampoo.
REG $29.00  NOW $16.53
3.3oz | AR230
In Stock
 
The ideal "first aid" for damaged, moisture drained hair.
REG $23.00  NOW $7.29
10.1oz | AR077
No Longer Available
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Storewide Event: Save $10 to $50 use code FAVES »
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Smart Shopping — Beauty Center
Cucumber – Key Ingredient
FREE deluxe mini Marvelous Moxie Lipgloss (Maverick). Details »
FREE Anti–Aging + Intensive Repair Eye Serum ($26 Value). Details »
Skin Care Regimen »
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