Alterna

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Alterna welcomes Katie Holmes as its new co-owner and first-ever spokesperson.

"If I had to pick one word to describe what happens to my hair when I use Alterna, it would have to be transformation." - Katie Holmes (co-owner/spokesperson)

Not all hair care was treated equal. When only the best will do for your hair, turn to Alterna, a luxury brand which pampers the locks with unique ingredients in cutting edge formulas.

International Customers - Alterna products cannot be shipped outside the U.S.

Alterna offers products that avoid harsh chemicals, artificial colorants, chemical preservatives, synthetic fragrance and chemical sunscreens wherever possible.

Read More About Alterna »

Alterna Products

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A silky, dry shampoo that refreshes hair with an addictive summer scent.
$20.00
1.3oz | AR299
In Stock
 
This special, limited edition set includes Katie Holmes' favorites from Alterna.
$30.00 $33.00 value
AR294
No Longer Available
 
4 piece set instantly transforms dull, damaged hair.
$30.00 $45.00 value
AR170
In Stock
 
This travel set contains everything you need to cultivate strong, thick, voluminous hair.
$20.00 $38.00 value
AR267
In Stock
Get naturally healthy hair with a brilliant, mirror-like shine.
$26.00 $27.00 value
AR207
In Stock
 
Keep hair vibrant and protected even when on-the-go with this convenient travel set.
$26.00 $33.00 value
AR233
Out of Stock
 
Improves the overall look and feel of your hair.
$26.00 $38.00 value
AR206
Out of Stock
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Save 20% Storewide use code BEAUTY20 | Details »
25% off butter LONDON use code butter25 »
FREE Vinoperfect Radiance Serum ($26 Value). Details »
FREE Full Blown Volume Set ($10 Value). Details »
Skin Care Regimen »
2 steps to a new you — My Beauty Advisor

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