Alterna

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Alterna welcomes Katie Holmes as its new co-owner and first-ever spokesperson.

"If I had to pick one word to describe what happens to my hair when I use Alterna, it would have to be transformation." - Katie Holmes (co-owner/spokesperson)

Not all hair care was treated equal. When only the best will do for your hair, turn to Alterna, a luxury brand which pampers the locks with unique ingredients in cutting edge formulas.

International Customers - Alterna products cannot be shipped outside the U.S.

Alterna offers products that avoid harsh chemicals, artificial colorants, chemical preservatives, synthetic fragrance and chemical sunscreens wherever possible.

Read More About Alterna »

Alterna Products

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Balances moisture levels, delivering youthful shine and silkiness.
$54.00 $64.00 value
AR311
In Stock
 
This restorative sulfate and paraben-free shampoo and conditioner transforms and nourishes severely damaged hair.
$54.00 $64.00 value
AR312
In Stock
 
This volumizing trio has everything you need to get strong, thick, voluminous hair.
$54.00 $69.00 value
AR313
In Stock
 
A lightweight densifying foam that thickens and strengthens hair.
$36.00
5.1oz | AR314
In Stock
A nourishing elixir that treats the hair and scalp to maximize hair’s potential length.
$38.00
1.7oz | AR310
In Stock
 
Lightweight conditioning formula separates and smoothes curls for frizz control and definition.
$25.00
4.5oz | AR309
In Stock
 
Lightweight spray separates and smoothes curls for frizz control and definition
$25.00
4.2oz | AR308
In Stock
 
Combats dry, brittle hair, smoothing the hair shaft while adding intense shine.
$38.00
1.7oz | AR304
In Stock
Features volumizing essentials for the perfect blowout.
$54.00 $69.00 value
AR301
No Longer Available
 
Leave-in product that delivers 10 benefits in one easy step, leaving hair perfectly polished.
$25.00
2.5oz | AR295
In Stock
 
Features hair smoothing essentials for the perfect blowout.
$54.00 $69.00 value
AR302
In Stock
 
Can be used on dry or damp hair to get textured volume and lift.
$25.00
3.5oz | AR306
In Stock
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