Alterna

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Alterna welcomes Katie Holmes as its new co-owner and first-ever spokesperson.

"If I had to pick one word to describe what happens to my hair when I use Alterna, it would have to be transformation." - Katie Holmes (co-owner/spokesperson)

Not all hair care was treated equal. When only the best will do for your hair, turn to Alterna, a luxury brand which pampers the locks with unique ingredients in cutting edge formulas.

International Customers - Alterna products cannot be shipped outside the U.S.

Alterna offers products that avoid harsh chemicals, artificial colorants, chemical preservatives, synthetic fragrance and chemical sunscreens wherever possible.

Read More About Alterna »

Alterna Products

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Caviar Clinical is a 3-step system created to address the needs of fine, thinning, fragile hair.
$98.00 $118.00 value
AR254
Out of Stock
 
A daily replenishing conditioner.
$60.00
8.5oz | AR002
In Stock
 
A concentrated treatment.
$55.00
5.1oz | AR003
In Stock
 
Leave-in product that delivers 10 benefits in one easy step, leaving hair perfectly polished.
$25.00
2.5oz | AR295
In Stock
Creates extreme weightless volume, while adding intense moisture.
$62.00 $64.00 value
ARPK02
In Stock
 
A daily moisturizing sulfate freecleanser.
$32.00
8.5oz | AR006
In Stock
 
Boosts fullness and lift at the roots where you need it most.
$25.00
7.3oz | AR204
In Stock
 
A daily moisturizing conditioner.
$32.00
8.5oz | AR007
In Stock
A daily leave-in treatment that helps stimulate the scalp allowing healthier, thicker-looking hair to surface.
$36.00
4oz | AR252
In Stock
 
Protect hair and add shine with this weightless, dry oil best suited for those with fine or medium hair types.
$25.00
4oz | AR182
In Stock
 
A deeply reparative conditioner that leaves strands strong, healthy, smooth, shiny and fully restored.
$32.00
8.5oz | AR270
In Stock
 
A daily detoxifying shampoo that lowers DHT levels and promotes naturally thicker, stronger hair.
$32.00
8.5oz | AR251
In Stock
A workable finishing product.
$28.00 $41.00 value
15.5oz | AR019
In Stock
 
A restorative, sulfate-free shampoo that transforms severely damaged hair.
$32.00
8.5oz | AR269
In Stock
 
Repairs damaged or color treated hair while you sleep.
$38.00
3.4oz | AR169
In Stock
 
4 piece set instantly transforms dull, damaged hair.
$30.00 $45.00 value
AR170
In Stock
A lightweight, quick drying aerosol finishing spray with supreme holding power and performance flexibility.
$28.00
12 oz | AR158
In Stock
 
A nourishing elixir that treats the hair and scalp to maximize hair’s potential length.
$38.00
1.7oz | AR310
In Stock
 
Sulfate-free cleanser eliminates brassiness and protects color.
$36.00
8.5oz | AR241
In Stock
 
Provides full-bodied volume to even the finest hair types.
$25.00
4.2oz | AR239
In Stock
This conditioner keeps your hair strong and healthy with beautifully vibrant color.
$22.00
8.5oz | AR209
In Stock
 
This gentle sulfate-free shampoo maintains healthy, vibrant hair color.
$22.00
8.5oz | AR208
In Stock
 
Shine enhancing shampoo features Bamboo extract and Indian Gooseberry.
$22.00
8.5oz | AR194
In Stock
 
An anti-frizz,smoothing, moisturizing shampoo formulated without sulfates and designed to protect color.
$22.00
8.5oz | AR180
In Stock
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