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Alterna

Alterna welcomes Katie Holmes as its new co-owner and first-ever spokesperson.

"If I had to pick one word to describe what happens to my hair when I use Alterna, it would have to be transformation." - Katie Holmes (co-owner/spokesperson)

Not all hair care was treated equal. When only the best will do for your hair, turn to Alterna, a luxury brand which pampers the locks with unique ingredients in cutting edge formulas.

Alterna offers products that avoid harsh chemicals, artificial colorants, chemical preservatives, synthetic fragrance and chemical sunscreens wherever possible.

Read More About Alterna »
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Express Shop: Alterna Products

Alterna Products

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Caviar Clinical is a 3-step system created to address the needs of fine, thinning, fragile hair.
$98.00 $118.00 value
AR254
Out of Stock ADD TO BAG
Balances moisture levels, delivering youthful shine and silkiness.
$60.00 $64.00 value
ARPK01
In Stock ADD TO BAG
A daily moisturizing sulfate freecleanser.
$32.00
8.5oz | AR006
In Stock ADD TO BAG
$32.00
8.5oz | AR007
In Stock ADD TO BAG
A deeply reparative conditioner that leaves strands strong, healthy, smooth, shiny and fully restored.
$32.00
8.5oz | AR270
In Stock ADD TO BAG
A restorative, sulfate-free shampoo that transforms severely damaged hair.
$32.00
8.5oz | AR269
In Stock ADD TO BAG
Creates extreme weightless volume, while adding intense moisture.
$62.00 $64.00 value
ARPK02
In Stock ADD TO BAG
A workable finishing product.
$28.00 $41.00 value
15.5oz | AR019
In Stock ADD TO BAG
A daily detoxifying shampoo that lowers DHT levels and promotes naturally thicker, stronger hair.
$32.00
8.5oz | AR251
In Stock ADD TO BAG
Leave-in product that delivers 10 benefits in one easy step, leaving hair perfectly polished.
$25.00
2.5oz | AR295
In Stock ADD TO BAG
Provides fullness, thickness and lift to even fine hair types.
$33.00 $44.00 value
17oz | AR315
In Stock ADD TO BAG
Provides full-bodied volume to even the finest hair types.
$25.00
4.2oz | AR239
In Stock ADD TO BAG
A daily rebalancing sulfate free cleanser.
$60.00
8.5 oz | AR001
In Stock ADD TO BAG
A daily replenishing conditioner.
$60.00
8.5 oz | AR002
In Stock ADD TO BAG
A concentrated treatment.
$55.00
5.1 oz | AR003
In Stock ADD TO BAG
Protect hair and add shine with this weightless, dry oil best suited for those with fine or medium hair types.
$25.00
4.2oz | AR182
In Stock ADD TO BAG
Provides fullness, thickness and lift to even fine hair types.
$33.00 $44.00 value
17oz | AR316
In Stock ADD TO BAG
Repairs damaged or color treated hair while you sleep.
$38.00
3.4oz | AR169
In Stock ADD TO BAG
A daily leave-in treatment that helps stimulate the scalp allowing healthier, thicker-looking hair to surface.
$36.00
4 oz | AR252
In Stock ADD TO BAG
A radiant hybrid styling product.
$30.00
4oz | AR015
In Stock ADD TO BAG
Transform even severely damaged hair with this collection designed to rebuild, resurface and restore.
$32.00
AR326
In Stock ADD TO BAG
A deeply reparative treatment that leaves hair stronger, smoother, softer and shinier.
$42.00
5.7oz | AR271
In Stock ADD TO BAG
Intensive reconstructing treatment that protects colored hair.
$42.00
5.7oz | AR075
In Stock ADD TO BAG
Lightweight texturizing spray provides weightless volume and wavy texture.
$22.00
4.2 oz | AR322
In Stock ADD TO BAG
All-day hold formula creates natural looking volume.
$22.00
6oz | AR203
In Stock ADD TO BAG
A daily volumizing sulfate free cleanser.
$32.00
8.5 oz | AR008
In Stock ADD TO BAG
Features hair smoothing essentials for the perfect blowout.
$54.00 $69.00 value
AR302
In Stock ADD TO BAG
Tame frizz and keep hair smooth and healthy with this treatment oil suitable for medium to coarse hair types.
$25.00
1.7oz | AR183
In Stock ADD TO BAG
A nourishing elixir that treats the hair and scalp to maximize hair’s potential length.
$38.00
1.7oz | AR310
In Stock ADD TO BAG
An anti-frizz,smoothing, moisturizing conditioner formulated without sulfates and designed to protect color.
$22.00
8.5oz | AR181
In Stock ADD TO BAG
Provides fullness, thickness and lift to even fine hair types.
$22.00
8.5oz | AR202
In Stock ADD TO BAG
An anti-frizz,smoothing, moisturizing shampoo formulated without sulfates and designed to protect color.
$22.00
8.5oz | AR180
In Stock ADD TO BAG
4 piece set instantly transforms dull, damaged hair.
$30.00 $45.00 value
AR170
In Stock ADD TO BAG
Weightless, ultra-dry hair spray with flexible hold.
$18.00
7.5oz | AR200
In Stock ADD TO BAG
This nourishing spray provides light conditioning with an element of heat protection.
$30.00
4.2 oz | AR321
In Stock ADD TO BAG
Boosts fullness and lift at the roots where you need it most.
$25.00
6oz | AR204
In Stock ADD TO BAG
A nourishing formula that glosses hair with healthy-looking shine and brilliant radiance.
$24.00
4.2oz | AR196
In Stock ADD TO BAG
A lightweight, quick drying aerosol finishing spray with supreme holding power and performance flexibility.
$28.00
12 oz | AR158
In Stock ADD TO BAG
This travel set contains everything you need to cultivate strong, thick, voluminous hair.
$20.00 $38.00 value
AR267
In Stock ADD TO BAG
Clinically proven to reduce breakage by 87% .
$25.00
4.2oz | AR219
In Stock ADD TO BAG
Leave-in product that delivers 10 benefits in one easy step, leaving hair perfectly polished.
$39.00
5.1 oz | AR320
In Stock ADD TO BAG
Achieve and maintain sculpted shape, definition & textured hair.
$22.00
2 oz | AR228
In Stock ADD TO BAG
For healthier, smoother, more manageable hair.
$26.00
4.7oz | AR198
In Stock ADD TO BAG
Add silky shine and revitalize your hair color with this 3-minute treatment.
$26.00
5.1oz | AR173
In Stock ADD TO BAG
A fast and commitment-free way to erase roots and blend away greys.
$24.00
1 oz | AR279
In Stock ADD TO BAG
Restorative leave-in treatment that reduces the appearance of split ends.
$35.00
1 oz | AR296
In Stock ADD TO BAG
Instantly plumping lightweight thickening lotion.
$22.00
4 oz | AR205
In Stock ADD TO BAG
A daily volumizing conditioner for fine hair.
$32.00
8.5oz | AR009
In Stock ADD TO BAG
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