Alterna

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Alterna welcomes Katie Holmes as its new co-owner and first-ever spokesperson.

"If I had to pick one word to describe what happens to my hair when I use Alterna, it would have to be transformation." - Katie Holmes (co-owner/spokesperson)

Not all hair care was treated equal. When only the best will do for your hair, turn to Alterna, a luxury brand which pampers the locks with unique ingredients in cutting edge formulas.

International Customers - Alterna products cannot be shipped outside the U.S.

Alterna offers products that avoid harsh chemicals, artificial colorants, chemical preservatives, synthetic fragrance and chemical sunscreens wherever possible.

Read More About Alterna »

Alterna Products

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4 piece set instantly transforms dull, damaged hair.
$30.00 $45.00 value
AR170
In Stock
 
Improves the overall look and feel of your hair.
$26.00 $38.00 value
AR206
In Stock
 
Keep hair vibrant and protected even when on-the-go with this convenient travel set.
$26.00 $33.00 value
AR233
In Stock
 
A styling collection that brings together the products you need to get the perfect blow out.
$40.00 $55.00 value
AR237
In Stock
This travel set contains everything you need to cultivate strong, thick, voluminous hair.
$20.00 $38.00 value
AR267
Out of Stock
 
Shine enhancing shampoo features Bamboo extract and Indian Gooseberry and a weightless, ultra-dry hair spray with flexible hold.
$20.00 $28.00 value
AR264
No Longer Available
 
Get fuller, thicker and more voluminous hair with this set.
$54.00 $69.00 value
AR293
No Longer Available
 
Balances moisture levels, delivering youthful shine and silkiness.
$60.00 $64.00 value
ARPK01
In Stock
A concentrated treatment.
$55.00
5.1oz | AR003
In Stock
 
Leave-in product that delivers 10 benefits in one easy step, leaving hair perfectly polished.
$25.00
2.5oz | AR295
In Stock
 
A daily leave-in treatment that helps stimulate the scalp allowing healthier, thicker-looking hair to surface.
$36.00
4oz | AR252
In Stock
 
Creates extreme weightless volume, while adding intense moisture.
$62.00 $64.00 value
ARPK02
In Stock
A restorative, sulfate-free shampoo that transforms severely damaged hair.
$32.00
8.5oz | AR269
In Stock
 
Protect hair and add shine with this weightless, dry oil best suited for those with fine or medium hair types.
$25.00
4oz | AR182
In Stock
 
A daily detoxifying shampoo that lowers DHT levels and promotes naturally thicker, stronger hair.
$32.00
8.5oz | AR251
In Stock
 
A deeply reparative conditioner that leaves strands strong, healthy, smooth, shiny and fully restored.
$32.00
8.5oz | AR270
In Stock
A daily moisturizing sulfate freecleanser.
$32.00
8.5oz | AR006
In Stock
 
Repairs damaged or color treated hair while you sleep.
$38.00
3.4oz | AR169
In Stock
 
An anti-frizz,smoothing, moisturizing shampoo formulated without sulfates and designed to protect color.
$22.00
8.5oz | AR180
In Stock
 
A daily moisturizing conditioner.
$32.00
8.5oz | AR007
In Stock
A daily rebalancing sulfate freecleanser.
$60.00
8.5oz | AR001
In Stock
 
A workable finishing product.
$28.00 $41.00 value
15.5oz | AR019
In Stock
 
Features volumizing essentials for the perfect blowout.
$54.00 $69.00 value
AR301
In Stock
 
All day hold with a touchable feeling.
$35.00
7oz | AR076
In Stock
Provides full-bodied volume to even the finest hair types.
$25.00
4.2oz | AR239
In Stock
 
Boosts fullness and lift at the roots where you need it most.
$25.00
7.3oz | AR204
In Stock
 
Features hair smoothing essentials for the perfect blowout.
$54.00 $69.00 value
AR302
In Stock
 
Tame frizz and keep hair smooth and healthy with this treatment oil suitable for medium to coarse hair types.
$25.00
1.7oz | AR183
In Stock
A daily replenishing conditioner.
$60.00
6.7oz | AR002
In Stock
 
All-day hold formula creates natural looking volume.
$22.00
4.2oz | AR203
In Stock
 
Sulfate-free cleanser eliminates brassiness and protects color.
$36.00
8.5oz | AR241
In Stock
 
An anti-frizz,smoothing, moisturizing conditioner formulated without sulfates and designed to protect color.
$22.00
8.5oz | AR181
In Stock
Combats dry, brittle hair, smoothing the hair shaft while adding intense shine.
$38.00
1.7oz | AR304
In Stock
 
Provides fullness, thickness and lift to even fine hair types.
$22.00
8.5oz | AR202
In Stock
 
This gentle sulfate-free shampoo maintains healthy, vibrant hair color.
$22.00
8.5oz | AR208
In Stock
 
Shine enhancing shampoo features Bamboo extract and Indian Gooseberry.
$22.00
8.5oz | AR194
In Stock
A lightweight, quick drying aerosol finishing spray with supreme holding power and performance flexibility.
$28.00
12 oz | AR158
In Stock
 
Provides fullness, thickness and lift to even fine hair types.
$22.00
8.5oz | AR201
In Stock
 
A daily volumizing sulfate free cleanser.
$32.00
8.5oz | AR008
In Stock
 
a lightweight conditioning cream that separates curls giving them shape, definition and control.
$22.00
4.2oz | AR224
In Stock
This conditioner keeps your hair strong and healthy with beautifully vibrant color.
$22.00
8.5oz | AR209
In Stock
 
Adds weightless moisture, refreshes blonde tones, and protects color.
$36.00
8.5oz | AR242
In Stock
 
Lightweight texturizing spray provides weightless volume and wavy texture.
$20.00
4oz | AR297
In Stock
 
Exfoliating scalp treatment gently scrubs away dirt, oil and dry, flaky buildup.
$36.00
3oz | AR307
In Stock
This conditioner leaves hair healthier looking and dramatically shinier.
$22.00
8.5oz | AR195
In Stock
 
The ultimate hybrid treatment & styler for dry, damaged hair.
$28.00
3.4oz | AR259
In Stock
 
A radiant hybrid styling product.
$30.00
4oz | AR015
In Stock
 
Restorative leave-in treatment that reduces the appearance of split ends.
$35.00
1.7oz | AR296
In Stock
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