Save 20% Storewide use code FALL20 » Save 20% Storewide use code FALL20 »

Alterna

"If I had to pick one word to describe what happens to my hair when I use Alterna, it would have to be transformation." - Katie Holmes (spokesperson)

Not all hair care was treated equal. When only the best will do for your hair, turn to Alterna, a luxury brand which pampers the locks with unique ingredients in cutting edge formulas.

Alterna offers products that avoid harsh chemicals, artificial colorants, chemical preservatives, synthetic fragrance and chemical sunscreens wherever possible.

Read More About Alterna »
The Fall Forecast is in » The Fall Forecast is in »
Express Shop: Alterna Products

Alterna Products

Sort results by:
Display:        
Features hair smoothing essentials for the perfect blowout.
$54.00 $69.00 value
AR302
In Stock ADD TO BAG
4 piece set instantly transforms dull, damaged hair.
$30.00 $45.00 value
AR170
In Stock ADD TO BAG
This travel set contains everything you need to cultivate strong, thick, voluminous hair.
$20.00 $38.00 value
AR267
In Stock ADD TO BAG
Keep hair vibrant and protected even when on-the-go with this convenient travel set.
$26.00 $33.00 value
AR233
In Stock ADD TO BAG
Improves the overall look and feel of your hair.
$26.00 $38.00 value
AR206
No Longer Available
Balances moisture levels, delivering youthful shine and silkiness.
$60.00 $64.00 value
ARPK01
In Stock ADD TO BAG
A deeply reparative conditioner that leaves strands strong, healthy, smooth, shiny and fully restored.
$32.00
8.5 oz | AR270
In Stock ADD TO BAG
A restorative, sulfate-free shampoo that transforms severely damaged hair.
$32.00
8.5 oz | AR269
In Stock ADD TO BAG
Provides fullness, thickness and lift to even fine hair types.
$33.00 $44.00 value
17 oz | AR315
In Stock ADD TO BAG
Leave-in product that delivers 10 benefits in one easy step, leaving hair perfectly polished.
$39.00
5.1 oz | AR320
In Stock ADD TO BAG
A workable finishing product.
$28.00 $41.00 value
15.5 oz | AR019
In Stock ADD TO BAG
A concentrated treatment.
$55.00
5.1 oz | AR003
In Stock ADD TO BAG
Display:        

Videos

Reviews

Alterna Customer Reviews

nanny hoboken
productJunkietop250Contributor
Age Group: 55+Gender: FHair Color: redHair Type: limp/fine/thin
Pros: pleasant fragrance, maintains hair color, daily use, cnditons
Overall Rating Overall Rating Price/Value Price/ValueEase of Use Ease of Use
Another great product from Alterna - 6/13/2015 4:06:23 AM this spray protects hair during heat processes.. I use it with my hot rollers. It does not weigh down my fine hair. Never disappointed with alterna!
Kaelin6551 Zionsville, IN
brandLoyalisttop250Contributor
Age Group: 45-54Gender: FHair Color: brunetteHair Type: limp/fine/thin
Pros: pleasant fragrance, maintains hair color, daily use, helps with hair growth, eady to apply
Overall Rating Overall Rating Price/Value Price/ValueEase of Use Ease of Use
Does what it claims to do! - 6/8/2015 7:50:18 PM I love this exlixir - I have very fine long hair and I do whatever I can to keep it healthy as changes with age happen. I don't have any specific problems with hair loss, but I do notice that after using this daily for two months, I have had a noticeable increase in my hair length. I actually end up needing a trim before my scheduled appointment with my stylist. My hair also seems healthier, which I attribute to the scalp nourishing component. I just wish it came in a larger size.
Kaelin6551 Zionsville, IN
brandLoyalisttop250Contributor
Age Group: 45-54Gender: FHair Color: brunetteHair Type: limp/fine/thin
Pros: pleasant fragrance, maintains hair color, daily use, adds shine, doesn't weigh hair down, instantly dry, doesn't fade color
Overall Rating Overall Rating Price/Value Price/ValueEase of Use Ease of Use
Great for adding shine without the side effects - 6/8/2015 7:41:08 PM I love Alterna products, and this no exception. I use this as the finishing touch to my hair and since it's a dry oil, it goes on easily and doesn't leave that wet, weighed-down appearance other oil mists have a tendency to do. My hair remains full of volume, has a healthy look and gives me the benefits of smoothing out stray hairs. My only wish: that it came in a larger size!
Independent

Age Group: 45-54Gender: FHair Color: blondeHair Type: damaged
Pros: pleasant fragrance, maintains hair color, daily use, silky soft hair Cons: very expensive
Overall Rating Overall Rating Price/Value Price/ValueEase of Use Ease of Use
The BEST product I've ever used! - 5/28/2015 10:01:13 AM From the very first time I used this product my hair texture improved. I also bought the shampoo and hair spray... also the very best results I've ever had. I have long bleached blonde hair and style it every day so it takes a lot of abuse and these products are amazing! They are also very expensive so I waited to try them when the SkinStore was offering a 20% off coupon.
Kaelin6551 Zionsville, IN
brandLoyalisttop250Contributor
Age Group: 45-54Gender: FHair Color: brunetteHair Type: limp/fine/thin
Pros: pleasant fragrance, daily use, easy to apply Cons: hair feels tacky while drying
Overall Rating Overall Rating Price/Value Price/ValueEase of Use Ease of Use
Good for Everyday Use - 5/17/2015 7:40:17 AM I wash, dry and style my hair everyday, so I always use Alterna products that protect my hair from heat and color fading and give it shine and volume. I don't really have a problem with splint ends or lots of breakage, but my hair is long and fine (I wasn't blessed with thick hair). So, I decided to give this product a try to give my hair another advantage against the daily trials it goes through. This product sprays on and goes through my hair nicely. I've been using for about two weeks and just saw my stylist yesterday. She did say my hair looked a little less "rough" (I see her every 5 weeks). This made me think the product is making a difference - but I'm sure longer usage will give the true results. I do think that if your hair is prone to breakage this product would definitely help. Alterna hair care just can't be beat.
thoughtful mid CT
experimenter
Age Group: 55+Gender: MHair Color: brunetteHair Type: normal
Pros: pleasant fragrance, maintains hair color, daily use
Overall Rating Overall Rating Price/Value Price/ValueEase of Use Ease of Use
love it - 4/10/2015 5:16:48 PM I use this shampoo every day without any observable damage to my hair. On the contrary, this shampoo leaves my hair soft, and full, looking and feeling healthy.
ZULA Youngstown, OH
brandLoyalist
Age Group: 55+Gender: FHair Color: blondeHair Type: normal
Pros: pleasant fragrance, maintains hair color, daily use
Overall Rating Overall Rating Price/Value Price/ValueEase of Use Ease of Use
Amazing! - 4/4/2015 7:14:54 AM This product is the only reason I can maintain a Level 10 Blonde. My hair is very long, and keeping that length would not be possible without using quality products. Yes, I have over fried my hair at times, but that is from experimenting with colors, and using higher percentage developers. Once hair is damaged beyond a point, nothing will restore denatured protein. However, to start healthy grow out from the scalp, Alterna Caviar Overnight Hair RESCUE, has strengthen my new hair, and it can tolerate the chemical abuse. The product fills in the hair shaft and allows me to enjoy long hair styles. Alterna Caviar Overnight Hair RESCUE also keeps my hair in great condition.
FreshFaced Iowa
productJunkie
Age Group: 35-44Gender: FHair Color: blackHair Type: limp/fine/thin
Pros: daily use, little goes a long way
Overall Rating Overall Rating Price/Value Price/ValueEase of Use Ease of Use
works nicely as a part of the overall system - 4/3/2015 4:27:33 PM although this is pricier than i would like, i do feel that it works well with the scalp exfoliater and so i am happy to reccomend it. you don't need a lot because the shampoo is quite thick and a little lathers up a lot the actually delivery system in the bottle is also pretty sweet and ensures no wastage in the shower
CASF San Francisco
brandLoyalist
Age Group: 55+Gender: FHair Color: brunetteHair Type: chemically treated
Pros: pleasant fragrance, daily use Cons: poorly designed spray bottle
Overall Rating Overall Rating Price/Value Price/ValueEase of Use Ease of Use
Good for scalp and hair - 3/31/2015 2:49:21 PM Daily usage has helped scalp and helps hair to be softer and thicker. Alterna should redesign the spray component of the bottle. This is the 3rd bottle I've bought and the sprayer either doesn't work or has snapped off after the first use. I have to transfer the product to another bottle.
Redbynature Northern California
productJunkietop100Contributor
Age Group: 55+Gender: FHair Color: redHair Type: chemically treated
Pros: efficient
Overall Rating Overall Rating Price/Value Price/ValueEase of Use Ease of Use
best multi purpose styling cream - 3/21/2015 7:10:41 AM This product replaces a light-hold gel/cream, argan oil, and/or silicone finisher. It's weightless in hair, and lasts a long time. If I could use only one styling product, this would be it! Have been using it for over a year, tried others, but always come back to it.

Additional Info

Learn More About Alterna

If you ever wonder how celebrities maintain their luxurious locks, consider adding Alterna to your hair care regimen. Co-owned by actress Katie Holmes, Alterna is designed to pamper, hydrate, and restore your hair. By using the right products for your hair's needs, you can achieve beautiful results. Alterna's top-quality formulas were developed to deliver luxury treatment on a day-to-day basis. Using high-end, natural ingredients, Alterna's hair care products are designed to help you achieve the best possible results.

You can find many types of all-purpose hair care products in stores, but they may not be suited for your hair's unique needs. When selecting a shampoo, conditioner, treatment, or styling product, consider your hair type before making a selection. Curly, straight, thinning, coarse, and chemically treated hair all need to be cared for differently. Each of Alterna's hair care lines is created specifically for a hair type, allowing you to customize your hair care. By selecting a formula designed for your needs, you can optimize your results. People who have curly hair often have to deal with dry and frizzy follicles, but Alterna products can help hydrate and smooth your hair. Relying on micro proteins, these products work to nourish your hair and to maintain healthy moisture levels. If your hair is thinning with age, Alterna products can help keep your mane looking voluminous and full. These products also help fight hair loss, making it an ideal tool to add to your arsenal. Alterna products are rich in botanicals and free from harsh chemicals which can cause damage.

FREE Starter Kit ($50 Value). Details »
Sale — While They Last »
Smart Shopping — Beauty Center
Ribes Nigrum – Key Ingredient
FREE Neroli Rehydrating Cleansing Milk ($10 Value). Details »
Skin Care Regimen »
2 steps to a new you — My Beauty Advisor