Alterna

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Alterna welcomes Katie Holmes as its new co-owner and first-ever spokesperson.

"If I had to pick one word to describe what happens to my hair when I use Alterna, it would have to be transformation." - Katie Holmes (co-owner/spokesperson)

Not all hair care was treated equal. When only the best will do for your hair, turn to Alterna, a luxury brand which pampers the locks with unique ingredients in cutting edge formulas.

International Customers - Alterna products cannot be shipped outside the U.S.

Alterna offers products that avoid harsh chemicals, artificial colorants, chemical preservatives, synthetic fragrance and chemical sunscreens wherever possible.

Read More About Alterna »

Alterna Products

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An anti-frizz,smoothing, moisturizing shampoo formulated without sulfates and designed to protect color.
$22.00
8.5oz | AR180
In Stock
 
All-day hold formula creates natural looking volume.
$22.00
4.2oz | AR203
In Stock
 
An anti-frizz,smoothing, moisturizing conditioner formulated without sulfates and designed to protect color.
$22.00
8.5oz | AR181
In Stock
 
Provides fullness, thickness and lift to even fine hair types.
$22.00
8.5oz | AR201
In Stock
Provides fullness, thickness and lift to even fine hair types.
$22.00
8.5oz | AR202
In Stock
 
This gentle sulfate-free shampoo maintains healthy, vibrant hair color.
$22.00
8.5oz | AR208
In Stock
 
Shine enhancing shampoo features Bamboo extract and Indian Gooseberry.
$22.00
8.5oz | AR194
In Stock
 
This conditioner keeps your hair strong and healthy with beautifully vibrant color.
$22.00
8.5oz | AR209
In Stock
a lightweight conditioning cream that separates curls giving them shape, definition and control.
$22.00
4.2oz | AR224
In Stock
 
This conditioner leaves hair healthier looking and dramatically shinier.
$22.00
8.5oz | AR195
In Stock
 
A volumizing base styling product.
$24.00
14.1oz | AR012
In Stock
 
A talc-free, anti-aging dry shampoo.
$22.00
2.65 oz | AR163
In Stock
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