Alterna

Friends & Family | 20% Storewide Savings use code FAM »

Alterna welcomes Katie Holmes as its new co-owner and first-ever spokesperson.

"If I had to pick one word to describe what happens to my hair when I use Alterna, it would have to be transformation." - Katie Holmes (co-owner/spokesperson)

Not all hair care was treated equal. When only the best will do for your hair, turn to Alterna, a luxury brand which pampers the locks with unique ingredients in cutting edge formulas.

International Customers - Alterna products cannot be shipped outside the U.S.

Alterna offers products that avoid harsh chemicals, artificial colorants, chemical preservatives, synthetic fragrance and chemical sunscreens wherever possible.

Read More About Alterna »

Alterna Products

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A silky, dry shampoo that refreshes hair with an addictive summer scent.
$20.00
1.3oz | AR299
In Stock
 
Lightweight texturizing spray provides weightless volume and wavy texture.
$20.00
4oz | AR297
In Stock
 
Instantly add shine and control frizz on any hair type.
$20.00
4.2oz | AR300
In Stock
 
This travel set contains everything you need to cultivate strong, thick, voluminous hair.
$20.00 $38.00 value
AR267
In Stock
A quick drying, humidity-resistant, firm-hold hair spray.
$22.00
7oz | AR272
In Stock
 
This styling product is perfect for straightening both wavy and curly hair.
$22.00
5.1oz | AR273
In Stock
 
Achieve and maintain sculpted shape, definition & textured hair.
$22.00
2oz | AR228
In Stock
 
A light-weight, medium-control paste that is easily distributed through hair for moldable texture and shape.
$22.00
2oz | AR227
In Stock
A clarifying shampoo that gently detoxifies hair, ridding it of dulling product build-up and environmental impurities.
$22.00
8.5oz | AR281
In Stock
 
A maximum-hold gel that instantly molds and holds hair, easily giving shape and definition even to extreme styles.
$20.00
4.2oz | AR255
In Stock
 
A fast and commitment-free way to erase roots and blend away greys.
$24.00
1oz | AR279
In Stock
 
An easy-to-use wax stick that glides on giving instant definition and pliable hold.
$20.00
2.7oz | AR256
In Stock
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