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Alterna

Alterna welcomes Katie Holmes as its new co-owner and first-ever spokesperson.

"If I had to pick one word to describe what happens to my hair when I use Alterna, it would have to be transformation." - Katie Holmes (co-owner/spokesperson)

Not all hair care was treated equal. When only the best will do for your hair, turn to Alterna, a luxury brand which pampers the locks with unique ingredients in cutting edge formulas.

Alterna offers products that avoid harsh chemicals, artificial colorants, chemical preservatives, synthetic fragrance and chemical sunscreens wherever possible.

Read More About Alterna »
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Express Shop: Alterna Products

Alterna Products

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Lightweight texturizing spray provides weightless volume and wavy texture.
$22.00
4.2 oz | AR322
In Stock ADD TO BAG
A protective shine veil that helps protect your hair from harmful UV rays.
$22.00
4.20 oz | AR325
In Stock ADD TO BAG
Absorbs oil, product build-up and impurities without leaving a powdery residue.
$22.00
4.75 oz | AR317
In Stock ADD TO BAG
An illuminating styling cream that protects strands from harsh summer UV rays.
$22.00
3.4 oz | AR324
In Stock ADD TO BAG
Leave-in conditioner that revitalizes sun-parched hair.
$22.00
4.20 oz | AR323
In Stock ADD TO BAG
Designed to absorb oil, product build-up and impurities to extend the life of your blowout.
$22.00
4.75 oz | AR318
In Stock ADD TO BAG
Lightweight texturizing spray provides weightless volume and wavy texture.
$20.00
4oz | AR297
In Stock ADD TO BAG
Instantly add shine and control frizz on any hair type.
$20.00
4.2oz | AR300
In Stock ADD TO BAG
All-day hold formula creates natural looking volume.
$22.00
6oz | AR203
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An anti-frizz,smoothing, moisturizing shampoo formulated without sulfates and designed to protect color.
$22.00
8.5oz | AR180
In Stock ADD TO BAG
An anti-frizz,smoothing, moisturizing conditioner formulated without sulfates and designed to protect color.
$22.00
8.5oz | AR181
In Stock ADD TO BAG
Provides fullness, thickness and lift to even fine hair types.
$22.00
8.5oz | AR202
In Stock ADD TO BAG
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