Alterna

Save $10 to $50 use code SHOP »

Alterna welcomes Katie Holmes as its new co-owner and first-ever spokesperson.

"If I had to pick one word to describe what happens to my hair when I use Alterna, it would have to be transformation." - Katie Holmes (co-owner/spokesperson)

Not all hair care was treated equal. When only the best will do for your hair, turn to Alterna, a luxury brand which pampers the locks with unique ingredients in cutting edge formulas.

International Customers - Alterna products cannot be shipped outside the U.S.

Alterna offers products that avoid harsh chemicals, artificial colorants, chemical preservatives, synthetic fragrance and chemical sunscreens wherever possible.

Read More About Alterna »

Alterna Products

Sort results by:
Display:        
This travel set contains everything you need to cultivate strong, thick, voluminous hair.
$20.00 $38.00 value
AR267
In Stock
 
Shine enhancing shampoo features Bamboo extract and Indian Gooseberry and a weightless, ultra-dry hair spray with flexible hold.
$20.00 $28.00 value
AR264
No Longer Available
 
An anti-frizz,smoothing, moisturizing shampoo formulated without sulfates and designed to protect color.
$22.00
8.5oz | AR180
In Stock
 
An anti-frizz,smoothing, moisturizing conditioner formulated without sulfates and designed to protect color.
$22.00
8.5oz | AR181
In Stock
Provides fullness, thickness and lift to even fine hair types.
$22.00
8.5oz | AR202
In Stock
 
Fight frizz and flyaways all day.
$22.00
4oz | AR199
In Stock
 
Provides fullness, thickness and lift to even fine hair types.
$22.00
8.5oz | AR201
In Stock
 
This gentle sulfate-free shampoo maintains healthy, vibrant hair color.
$22.00
8.5oz | AR208
In Stock
This conditioner keeps your hair strong and healthy with beautifully vibrant color.
$22.00
8.5oz | AR209
In Stock
 
All-day hold formula creates natural looking volume.
$22.00
6oz | AR203
In Stock
 
Instantly plumping lightweight thickening lotion.
$22.00
4oz | AR205
In Stock
 
A nourishing formula that glosses hair with healthy-looking shine and brilliant radiance.
$24.00
4.2oz | AR196
In Stock
Display:        
Gifts for Everyone on your List — See Our Holiday Gift Guide »
Win a NuFace Mini! Enter Now »
FREE Un–Wrinkle Turbo ($60 Value). Details »
FREE 100% Certified USDA Argan Oil ($15 Value). Details »
Skin Care Regimen »
2 steps to a new you — My Beauty Advisor

help

about

share

HACKER SAFE certified sites prevent over 99.9% of hacker crime.
BBBOnLine Reliability Seal
TRUSTe online privacy certification
Stella Service
SEE ALL    
SEE ALL