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Alterna

Alterna welcomes Katie Holmes as its new co-owner and first-ever spokesperson.

"If I had to pick one word to describe what happens to my hair when I use Alterna, it would have to be transformation." - Katie Holmes (co-owner/spokesperson)

Not all hair care was treated equal. When only the best will do for your hair, turn to Alterna, a luxury brand which pampers the locks with unique ingredients in cutting edge formulas.

Alterna offers products that avoid harsh chemicals, artificial colorants, chemical preservatives, synthetic fragrance and chemical sunscreens wherever possible.

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Express Shop: Alterna Products

Alterna Products

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$32.00
8.5oz | AR007
In Stock ADD TO BAG
A daily moisturizing sulfate freecleanser.
$32.00
8.5oz | AR006
In Stock ADD TO BAG
A deeply reparative conditioner that leaves strands strong, healthy, smooth, shiny and fully restored.
$32.00
8.5oz | AR270
In Stock ADD TO BAG
A restorative, sulfate-free shampoo that transforms severely damaged hair.
$32.00
8.5oz | AR269
In Stock ADD TO BAG
A daily detoxifying shampoo that lowers DHT levels and promotes naturally thicker, stronger hair.
$32.00
8.5oz | AR251
In Stock ADD TO BAG
Provides fullness, thickness and lift to even fine hair types.
$33.00 $44.00 value
17oz | AR315
In Stock ADD TO BAG
A radiant hybrid styling product.
$30.00
4oz | AR015
In Stock ADD TO BAG
Repairs damaged or color treated hair while you sleep.
$38.00
3.4oz | AR169
In Stock ADD TO BAG
Transform even severely damaged hair with this collection designed to rebuild, resurface and restore.
$32.00
AR326
In Stock ADD TO BAG
Provides fullness, thickness and lift to even fine hair types.
$33.00 $44.00 value
17oz | AR316
In Stock ADD TO BAG
A daily leave-in treatment that helps stimulate the scalp allowing healthier, thicker-looking hair to surface.
$36.00
4 oz | AR252
In Stock ADD TO BAG
4 piece set instantly transforms dull, damaged hair.
$30.00 $45.00 value
AR170
In Stock ADD TO BAG
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