Alterna welcomes Katie Holmes as its new co-owner and first-ever spokesperson.
"If I had to pick one word to describe what happens to my hair when I use Alterna, it would have to be transformation." - Katie Holmes (co-owner/spokesperson)
Not all hair care was treated equal. When only the best will do for your hair, turn to Alterna, a luxury brand which pampers the locks with unique ingredients in cutting edge formulas.
International Customers - Alterna products cannot be shipped outside the U.S.
Alterna offers products that avoid harsh chemicals, artificial colorants, chemical preservatives, synthetic fragrance and chemical sunscreens wherever possible.
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Alterna Customer Reviewslove it - 4/10/2015 5:16:48 PM I use this shampoo every day without any observable damage to my hair. On the contrary, this shampoo leaves my hair soft, and full, looking and feeling healthy.Amazing! - 4/4/2015 7:14:54 AM This product is the only reason I can maintain a Level 10 Blonde. My hair is very long, and keeping that length would not be possible without using quality products. Yes, I have over fried my hair at times, but that is from experimenting with colors, and using higher percentage developers. Once hair is damaged beyond a point, nothing will restore denatured protein. However, to start healthy grow out from the scalp, Alterna Caviar Overnight Hair RESCUE, has strengthen my new hair, and it can tolerate the chemical abuse. The product fills in the hair shaft and allows me to enjoy long hair styles. Alterna Caviar Overnight Hair RESCUE also keeps my hair in great condition.works nicely as a part of the overall system - 4/3/2015 4:27:33 PM although this is pricier than i would like, i do feel that it works well with the scalp exfoliater and so i am happy to reccomend it. you don't need a lot because the shampoo is quite thick and a little lathers up a lot the actually delivery system in the bottle is also pretty sweet and ensures no wastage in the showerGood for scalp and hair - 3/31/2015 2:49:21 PM Daily usage has helped scalp and helps hair to be softer and thicker. Alterna should redesign the spray component of the bottle. This is the 3rd bottle I've bought and the sprayer either doesn't work or has snapped off after the first use. I have to transfer the product to another bottle.best multi purpose styling cream - 3/21/2015 7:10:41 AM This product replaces a light-hold gel/cream, argan oil, and/or silicone finisher. It's weightless in hair, and lasts a long time. If I could use only one styling product, this would be it! Have been using it for over a year, tried others, but always come back to it.not for damaged hair - 3/7/2015 12:18:51 PM I ordered this item based on a youtube guru review and all the ulta reviews. i flat iron my curly hair daily since i was 14. im 27 now, I thought this item would bring my hair ends back to life like some mentioned but it did not. It compares to the Chi shine spray, and thats basically all it does, gives you a little shine. i would return it but its flammable and shipping is expensive!.Wonderful product - 1/17/2015 5:11:28 AM Love this product! It is very light on my hair yet controls the frizz. I have tried a lot of products and this is the best yet. I have fine curly dry medium length hair that I color.Brought the natural curl back out - 1/11/2015 5:29:50 AM I gave this to my daughter fir Christmas . She just called me thus past week and can not believe the difference this has made in her hair . She has just come through an extremely stressful time and we all know the total stress can take on our body & hair . Well , the nature curl has cine back in her hair , she says it feels really healthy and other people have actually made comments on how great her hair looks . If she is happy , I am happy !! Thank you for making such a great product !Love this - 1/3/2015 6:01:17 PM I have been using this for more than a year this is my 5th bottle great for split endsGives fine hair a boost - 12/27/2014 8:33:25 AM I have long, fine hair and I love the Alterna product line. Tried this one for the past month and I do notice a nice difference with the fullness of my hair. Doesn't add weight, absorbs easily and a little goes a long way.
Learn More About Alterna
If you ever wonder how celebrities maintain their luxurious locks, consider adding Alterna to your hair care regimen. Co-owned by actress Katie Holmes, Alterna is designed to pamper, hydrate, and restore your hair. By using the right products for your hair's needs, you can achieve beautiful results. Alterna's top-quality formulas were developed to deliver luxury treatment on a day-to-day basis. Using high-end, natural ingredients, Alterna's hair care products are designed to help you achieve the best possible results.
You can find many types of all-purpose hair care products in stores, but they may not be suited for your hair's unique needs. When selecting a shampoo, conditioner, treatment, or styling product, consider your hair type before making a selection. Curly, straight, thinning, coarse, and chemically treated hair all need to be cared for differently. Each of Alterna's hair care lines is created specifically for a hair type, allowing you to customize your hair care. By selecting a formula designed for your needs, you can optimize your results. People who have curly hair often have to deal with dry and frizzy follicles, but Alterna products can help hydrate and smooth your hair. Relying on micro proteins, these products work to nourish your hair and to maintain healthy moisture levels. If your hair is thinning with age, Alterna products can help keep your mane looking voluminous and full. These products also help fight hair loss, making it an ideal tool to add to your arsenal. Alterna products are rich in botanicals and free from harsh chemicals which can cause damage.