Alterna

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Alterna welcomes Katie Holmes as its new co-owner and first-ever spokesperson.

"If I had to pick one word to describe what happens to my hair when I use Alterna, it would have to be transformation." - Katie Holmes (co-owner/spokesperson)

Not all hair care was treated equal. When only the best will do for your hair, turn to Alterna, a luxury brand which pampers the locks with unique ingredients in cutting edge formulas.

International Customers - Alterna products cannot be shipped outside the U.S.

Alterna offers products that avoid harsh chemicals, artificial colorants, chemical preservatives, synthetic fragrance and chemical sunscreens wherever possible.

Read More About Alterna »

Alterna Products

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Balances moisture levels, delivering youthful shine and silkiness.
$50.22
$64.00 value
AR311
In Stock
 
This restorative sulfate and paraben-free shampoo and conditioner transforms and nourishes severely damaged hair.
$50.22
$64.00 value
AR312
In Stock
 
Balances moisture levels, delivering youthful shine and silkiness.
$60.00 $64.00 value
ARPK01
In Stock
 
This volumizing trio has everything you need to get strong, thick, voluminous hair.
$50.22
$69.00 value
AR313
In Stock
Creates extreme weightless volume, while adding intense moisture.
$62.00 $64.00 value
ARPK02
In Stock
 
A concentrated treatment.
$55.00
5.1oz | AR003
In Stock
 
A daily rebalancing sulfate free cleanser.
$60.00
8.5oz | AR001
In Stock
 
A daily replenishing conditioner.
$60.00
6.7oz | AR002
In Stock
Intensive reconstructing treatment that protects colored hair.
$42.00
5.7oz | AR075
In Stock
 
Features shine and wave enhancing essentials for the perfect blowout.
$54.00 $66.00 value
AR303
In Stock
 
A styling collection that brings together the products you need to get the perfect blow out.
$40.00 $55.00 value
AR237
In Stock
 
An ultra-powerful weekly treatment that promotes naturally thicker, fuller, stronger hair.
$50.00
6 x .23 oz | AR253
Out of Stock
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