Alterna

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Alterna welcomes Katie Holmes as its new co-owner and first-ever spokesperson.

"If I had to pick one word to describe what happens to my hair when I use Alterna, it would have to be transformation." - Katie Holmes (co-owner/spokesperson)

Not all hair care was treated equal. When only the best will do for your hair, turn to Alterna, a luxury brand which pampers the locks with unique ingredients in cutting edge formulas.

International Customers - Alterna products cannot be shipped outside the U.S.

Alterna offers products that avoid harsh chemicals, artificial colorants, chemical preservatives, synthetic fragrance and chemical sunscreens wherever possible.

Read More About Alterna »

Alterna Products

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One Night Highlights Sweet Caramel lets you instantly create rich, golden brown highlights that wash out with one shampoo.
REG $29.00  NOW $17.40
3.3oz | AR232
In Stock
 
Weightless, ultra-dry hair spray with flexible hold.
$18.00
7.5oz | AR200
In Stock
 
2-in-1 formula hydrates and repairs hair and skin.
$18.00
8.5oz | AR221
In Stock
 
2-in-1, head-to-toe cleanser for hair and skin.
$18.00
8.5oz | AR220
In Stock
One Night Highlights Shimmering Blonde lets you instantly create golden blonde highlights that wash out with one shampoo.
REG $29.00  NOW $16.53
3.3oz | AR230
In Stock
 
The ideal "first aid" for damaged, moisture drained hair.
REG $23.00  NOW $7.29
10.1oz | AR077
No Longer Available
 
Experience exceptional shine all day long.
REG $23.00  NOW $8.97
10.1oz | AR079
No Longer Available
 
2-in-1 styling gel boosts volume and protects scalp.
$18.00
3oz | AR222
No Longer Available
Instantly revitalizes sun-parched hair, infusing moisture.
REG $20.00  NOW $16.00
4oz | AR248
No Longer Available
 
A daily luminous conditioner.
REG $23.00  NOW $8.97
8.5oz | AR080
No Longer Available
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