Alterna welcomes Katie Holmes as its new co-owner and first-ever spokesperson.
"If I had to pick one word to describe what happens to my hair when I use Alterna, it would have to be transformation." - Katie Holmes (co-owner/spokesperson)
Not all hair care was treated equal. When only the best will do for your hair, turn to Alterna, a luxury brand which pampers the locks with unique ingredients in cutting edge formulas.
International Customers - Alterna products cannot be shipped outside the U.S.
Alterna offers products that avoid harsh chemicals, artificial colorants, chemical preservatives, synthetic fragrance and chemical sunscreens wherever possible.
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Top Selling Products$60.00 $64.00 value$25.00Express Shop: Alterna Products
Top Rated Products
Alterna Customer ReviewsBest Volumizer I've Used - 9/27/2014 7:21:16 AM I have fine hair. Long and lots of it, but fine. I've tried several other products that promise to add volume, but this is the best one by far. It creates volume if I curl or straighten my hair. Lasts all day, without the need for "re-fluffing" by the end of my work day. Great product! I even introduced it to my hairstylist - she loved the results and plans to use with other clients. I will continue to buy over and over!Worth every penny! - 9/15/2014 4:22:02 PM This shampoo (along with the coordinating conditioner) are worth every penny! I have challenging hair. Thick, super curly and fine. I have dry hair but an oily scalp. I chemically relax my hair and also get keratin treatments. I daily blow dry, flat iron and curl my hair. The end result is dry, breaking, damaged hair. I got a sample of this shampoo and conditioner with a separate order and after using it one time, I was blown away. I had to order, despite the hefty price, immediately. It's worth the cost. My hair feels well cared for and is shiny, bouncy, and super healthy looking. I've gotten so many compliments on my hair since using these products. They smell pleasant and they work! On the plus side, despite easily breaking out with many products, this one didn't bother my skin at all. I'll never be without this product.Worth every penny! - 9/15/2014 4:18:35 PM This conditioner (along with the coordinating shampoo) is worth every penny! I have challenging hair. Thick, super curly and yet fine. I have dry hair but an oily scalp. I chemically relax my hair and also get keratin treatments. I daily blow dry, flat iron and curl my hair. The end result is dry, breaking, damaged hair. I got a sample of this shampoo and conditioner with a separate order and after using it one time, I was blown away. I had to order, despite the hefty price, immediately. It's worth the cost. The conditioner detangles and softens my hair so well. It feels well cared for and is shiny, bouncy, and super healthy looking. I've gotten so many compliments on my hair since using these products. They smell pleasant and they work! On the plus side, despite easily breaking out with many products, this one didn't bother my skin at all despite the heavy duty moisturizing conditioner. I'll never be without this product.Great conditioner! - 8/23/2014 9:57:33 PM So I was kinda hesitant about buying this product as I've never tried it and there was no reviews. After I purchased this conditioner, I was very satisfied. It does brighten up my blonde highlighted hair, makes it really soft and healthy looking. Comparing to those purple shampoos that dries out the hair so much, this is really good stuff. The price is not great though but anyways I would recommend it to everybody with light and damaged hair.Excellent product - 7/30/2014 8:26:27 AM I needed a new shampoo & there are dozens to choose from. I already tried Aterna & decided to look at the different shampoos and conditioners and place an order when I saw Alterna TEN Shampoo. Yes, it's expensive; however, I decided to try it. I think it's really a fabulous product. The shampoo and conditioner leaves my hair shiny, silky and manageable. The following day my hair still my hair still feels clean and silky. I really love this product and recommend it.great product - 6/22/2014 5:44:56 PM My hair tends to be completely uncontrollable, short as it is! Conditioner is never enough, but this product eliminated the flyaway frizz instantly. On great part is that it only takes a couple of drops after my morning shower! It did cost a bit, but I expect that bottle to last a very long time.BEST DRY SHAMPOO OUT THERE!!! - 5/1/2014 7:58:32 PM I'm a professional hair stylist & I've had long wavy hair my whole life!! Hair that definitely does not need to be washed, but every 2-3 days sometimes 4 depending. Not to mention, I'm a product junkie.. I guess it comes w/the job? Why others are saying this dry shampoo made their hair greasy & flaked is probably because I believe the directions on the can are not clear to the user. You need to keep shaking the can rigorously before each spray!!! NOT JUST shake well in the beginning & that's it. It also states on the can to spray through out your hair. You do NOT need to do that, just the roots is MORE then enough. That is WHY this BRAND originally was supposed to be ONLY sold through professionals stylists & salons. So when purchased you can get the proper instructions on how to use & if so any questions answered. I think a lot of people have the wrong idea or better yet have their OWN idea of what a dry shampoo should do?? A dry shampoo is simply a product to extend the life to your next shampoo. It is do its best at soaking up the oil that we accumulate at the roots of our hair shaft. It isn't suppose to give you a lot of volume, it may just give a little volume because you just removed some oil..?? However, a brush should be able to go through your hair w/any dry shampoo after use. This product like any product IF used incorrectly it can leave really ugly results, & of course vice versa....IF used CORRECTLY it can have beautiful results!!!Not a Star - 3/23/2014 10:22:23 AM I have thinning and fine hair. I wanted to use a product that would increase the volume and fullness. This product is not fine hair.My Hairdresser Recommended it! - 3/23/2014 9:06:50 AM My Hairdresser recommends this product to me and uses it when I get my hair cut. I have curly hair and it helps to keep curls in. It is also a great refresher mid day or evening to perk up curls.Really helps hair growth - 1/20/2014 5:09:55 PM I have been using this for only two weeks, massaging it into my scalp every evening. My hair looks much fuller and I lose much lesser hair whenever I shampoo. Will definitely buy again.
Learn More About Alterna
If you ever wonder how celebrities maintain their luxurious locks, consider adding Alterna to your hair care regimen. Co-owned by actress Katie Holmes, Alterna is designed to pamper, hydrate, and restore your hair. By using the right products for your hair's needs, you can achieve beautiful results. Alterna's top-quality formulas were developed to deliver luxury treatment on a day-to-day basis. Using high-end, natural ingredients, Alterna's hair care products are designed to help you achieve the best possible results.
You can find many types of all-purpose hair care products in stores, but they may not be suited for your hair's unique needs. When selecting a shampoo, conditioner, treatment, or styling product, consider your hair type before making a selection. Curly, straight, thinning, coarse, and chemically treated hair all need to be cared for differently. Each of Alterna's hair care lines is created specifically for a hair type, allowing you to customize your hair care. By selecting a formula designed for your needs, you can optimize your results. People who have curly hair often have to deal with dry and frizzy follicles, but Alterna products can help hydrate and smooth your hair. Relying on micro proteins, these products work to nourish your hair and to maintain healthy moisture levels. If your hair is thinning with age, Alterna products can help keep your mane looking voluminous and full. These products also help fight hair loss, making it an ideal tool to add to your arsenal. Alterna products are rich in botanicals and free from harsh chemicals which can cause damage.