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Alterna

"If I had to pick one word to describe what happens to my hair when I use Alterna, it would have to be transformation." - Katie Holmes (spokesperson)

Not all hair care was treated equal. When only the best will do for your hair, turn to Alterna, a luxury brand which pampers the locks with unique ingredients in cutting edge formulas.

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Alterna Products

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A daily leave-in treatment that helps stimulate the scalp allowing healthier, thicker-looking hair to surface.
$36.00
4 oz | AR252
In Stock ADD TO BAG
Creates extreme weightless volume, while adding intense moisture.
$62.08 $64.00 value
ARPK02
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Boosts fullness and lift at the roots where you need it most.
$25.00
6 oz | AR204
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Provides full-bodied volume to even the finest hair types.
$25.00
4.2 oz | AR239
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A daily detoxifying shampoo that lowers DHT levels and promotes naturally thicker, stronger hair.
$32.00
8.5 oz | AR251
In Stock ADD TO BAG
$32.00
8.5 oz | AR007
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This nourishing spray provides light conditioning with an element of heat protection.
$30.00
4.2 oz | AR321
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A daily volumizing sulfate free cleanser.
$32.00
8.5 oz | AR008
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Repairs damaged or color treated hair while you sleep.
$38.00
3.4 oz | AR169
In Stock ADD TO BAG
A daily moisturizing sulfate-free cleanser.
$32.00
8.5 oz | AR006
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A deeply reparative treatment that leaves hair stronger, smoother, softer and shinier.
$42.00
5.7 oz | AR271
In Stock ADD TO BAG
Leave-in product that delivers 10 benefits in one easy step, leaving hair perfectly polished.
$25.00
2.5 oz | AR295
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Reviews

Alterna Customer Reviews

Matt Woodland Hills, CA
Pros: hydrating, smoothing
Overall Rating Overall Rating Price/Value Price/ValueEase of Use Ease of Use
Favorite Conditioner - 2/23/2016 8:41:43 AM I have frizzy wavey hair and this conditioner tames the frizz and leaves my hair shiney and soft. I also have dandruff that flairs up from time to time. While this doesn't take it away I notice my scalp is not as flakey as when I don't use it. Love the light clean scent, too.
mapi TX
Pros: it does disentangle your hair Cons: it is very dense., hard to get it out of the bottle
Overall Rating Overall Rating Price/Value Price/ValueEase of Use Ease of Use
- 1/25/2016 5:03:32 AM It is an ok conditioner, it disentangle your hair but there are better ones out there (including ALterna ones..). It is SO DENSE, I have to seriously wrestle with the bottle to get it out and it is SO annoying (sometime I have to spend minutes under the shower shaking the bottle to get it out). For a conditioner that costs so much, I at least would expect a better packaging that would let you use it with ease. So, I am a very annoyed customer and won't be buying this again.
Bernee Maryland
Pros: great masque
Overall Rating Overall Rating Price/Value Price/ValueEase of Use Ease of Use
Great masque - 12/27/2015 9:54:10 AM This masque is a great deep conditioner and made my hair soft.
Coral Houston
experimenter
Age Group: 25-34Gender: F
Pros: light yet moisterizing
Overall Rating Overall Rating Price/Value Price/ValueEase of Use Ease of Use
Light hair conditioner gives hair lovely feel - 12/15/2015 7:22:25 AM I bought these with alterna caveier series shampoo. For someone who doesn't use hair conditioner, this itself is enough to condition my hair, makes it feel soft and locks moisture in. Love this stuff in combination with the alterna shampoo!
Redbynature Northern California
productJunkietop100Contributor
Age Group: 55+Gender: F
Overall Rating Overall Rating
Best multi-purpose hair styling cream - 12/5/2015 8:59:25 AM After two years I'm still loving this product. Light weight, conditioning, makes for easy blow dries. I only wash my hair twice a week so it's great that it doesn't make my hair 'gunky'. It says a lot that, as a 'product junkie', I haven't found something I like better after using it for so long.
nanny hoboken
productJunkietop250Contributor
Age Group: 55+Gender: FHair Color: redHair Type: limp/fine/thin
Pros: pleasant fragrance, maintains hair color, daily use, cnditons
Overall Rating Overall Rating Price/Value Price/ValueEase of Use Ease of Use
Another great product from Alterna - 6/13/2015 4:06:23 AM this spray protects hair during heat processes.. I use it with my hot rollers. It does not weigh down my fine hair. Never disappointed with alterna!
Kaelin6551 Zionsville, IN
brandLoyalisttop250Contributor
Age Group: 45-54Gender: FHair Color: brunetteHair Type: limp/fine/thin
Pros: pleasant fragrance, maintains hair color, daily use, helps with hair growth, eady to apply
Overall Rating Overall Rating Price/Value Price/ValueEase of Use Ease of Use
Does what it claims to do! - 6/8/2015 7:50:18 PM I love this exlixir - I have very fine long hair and I do whatever I can to keep it healthy as changes with age happen. I don't have any specific problems with hair loss, but I do notice that after using this daily for two months, I have had a noticeable increase in my hair length. I actually end up needing a trim before my scheduled appointment with my stylist. My hair also seems healthier, which I attribute to the scalp nourishing component. I just wish it came in a larger size.
Kaelin6551 Zionsville, IN
brandLoyalisttop250Contributor
Age Group: 45-54Gender: FHair Color: brunetteHair Type: limp/fine/thin
Pros: pleasant fragrance, maintains hair color, daily use, adds shine, doesn't weigh hair down, instantly dry, doesn't fade color
Overall Rating Overall Rating Price/Value Price/ValueEase of Use Ease of Use
Great for adding shine without the side effects - 6/8/2015 7:41:08 PM I love Alterna products, and this no exception. I use this as the finishing touch to my hair and since it's a dry oil, it goes on easily and doesn't leave that wet, weighed-down appearance other oil mists have a tendency to do. My hair remains full of volume, has a healthy look and gives me the benefits of smoothing out stray hairs. My only wish: that it came in a larger size!
Independent

Age Group: 45-54Gender: FHair Color: blondeHair Type: damaged
Pros: pleasant fragrance, maintains hair color, daily use, silky soft hair Cons: very expensive
Overall Rating Overall Rating Price/Value Price/ValueEase of Use Ease of Use
The BEST product I've ever used! - 5/28/2015 10:01:13 AM From the very first time I used this product my hair texture improved. I also bought the shampoo and hair spray... also the very best results I've ever had. I have long bleached blonde hair and style it every day so it takes a lot of abuse and these products are amazing! They are also very expensive so I waited to try them when the SkinStore was offering a 20% off coupon.
Kaelin6551 Zionsville, IN
brandLoyalisttop250Contributor
Age Group: 45-54Gender: FHair Color: brunetteHair Type: limp/fine/thin
Pros: pleasant fragrance, daily use, easy to apply Cons: hair feels tacky while drying
Overall Rating Overall Rating Price/Value Price/ValueEase of Use Ease of Use
Good for Everyday Use - 5/17/2015 7:40:17 AM I wash, dry and style my hair everyday, so I always use Alterna products that protect my hair from heat and color fading and give it shine and volume. I don't really have a problem with splint ends or lots of breakage, but my hair is long and fine (I wasn't blessed with thick hair). So, I decided to give this product a try to give my hair another advantage against the daily trials it goes through. This product sprays on and goes through my hair nicely. I've been using for about two weeks and just saw my stylist yesterday. She did say my hair looked a little less "rough" (I see her every 5 weeks). This made me think the product is making a difference - but I'm sure longer usage will give the true results. I do think that if your hair is prone to breakage this product would definitely help. Alterna hair care just can't be beat.

Additional Info

Learn More About Alterna

Since 1997, Alterna has pioneered luxury haircare. Whatever your haircare need, Alterna believes that you shouldn't have to choose between clinically-proven, salon-tested results and natural, good-for-you ingredients. That's why Alterna products are: Pure. Proven. Professional.

PURE
Caviar, Seasilk, Bamboo, Kendi Oil and more—these precious, sustainable ingredients deliver pure, powerful benefits. And what Alterna leaves out of their products is just as important as what they put in. Alterna believes beauty products should be FREE OF Parabens, Sulfates, Phthalates and other harsh or unnecessary additives. So important to Alterna, this FREE OF claim appears on the front of every Alterna bottle, along with their commitment to eco-friendly packaging and fair-trade practices.

PROVEN
Alterna believes that consumers deserve high-performance products that deliver on their promises. That’s why Alterna has spent over 15 years developing proprietary technologies subjected to intensive clinical, consumer, safety and in-salon testing. The result is state-of-the-art haircare collections that are a remarkable synthesis of nature and exclusive proprietary technologies such as Enzymetherapy®. This enzyme delivery system improves the absorption of essential ingredients for superior keratin production.

PROFESSIONAL
Alterna's respected credibility; the promise of transformations without trade-offs, has been the source of Alterna's luxury haircare authority, pioneering industry standards since 1997. Alterna has tapped the expertise and insights of professional stylists to create luxurious, high-performance products that meet the exacting standards of professional salons and their clients. Salon stylists and beauty artisans worldwide can always turn to Alterna for innovation, expertise, choice for uncompromising care to transform hair. Alterna Haircare is part of the HENKEL GROUP.

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