Alterna

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Alterna welcomes Katie Holmes as its new co-owner and first-ever spokesperson.

"If I had to pick one word to describe what happens to my hair when I use Alterna, it would have to be transformation." - Katie Holmes (co-owner/spokesperson)

Not all hair care was treated equal. When only the best will do for your hair, turn to Alterna, a luxury brand which pampers the locks with unique ingredients in cutting edge formulas.

International Customers - Alterna products cannot be shipped outside the U.S.

Alterna offers products that avoid harsh chemicals, artificial colorants, chemical preservatives, synthetic fragrance and chemical sunscreens wherever possible.

Read More About Alterna »

Alterna Products

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A daily moisturizing conditioner.
$32.00
8.5oz | AR007
In Stock
 
A workable finishing product.
$28.00 $41.00 value
15.5oz | AR019
In Stock
 
A daily rebalancing sulfate freecleanser.
$60.00
8.5oz | AR001
In Stock
 
Features volumizing essentials for the perfect blowout.
$54.00 $69.00 value
AR301
In Stock
All day hold with a touchable feeling.
$35.00
7oz | AR076
In Stock
 
An ultra-powerful weekly treatment that promotes naturally thicker, fuller, stronger hair.
$50.00
6 x .23 oz | AR253
In Stock
 
Boosts fullness and lift at the roots where you need it most.
$25.00
7.3oz | AR204
In Stock
 
Features hair smoothing essentials for the perfect blowout.
$54.00 $69.00 value
AR302
In Stock
Provides full-bodied volume to even the finest hair types.
$25.00
4.2oz | AR239
In Stock
 
A daily replenishing conditioner.
$60.00
6.7oz | AR002
In Stock
 
Sulfate-free cleanser eliminates brassiness and protects color.
$36.00
8.5oz | AR241
In Stock
 
Tame frizz and keep hair smooth and healthy with this treatment oil suitable for medium to coarse hair types.
$25.00
1.7oz | AR183
In Stock
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