Alterna

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Alterna welcomes Katie Holmes as its new co-owner and first-ever spokesperson.

"If I had to pick one word to describe what happens to my hair when I use Alterna, it would have to be transformation." - Katie Holmes (co-owner/spokesperson)

Not all hair care was treated equal. When only the best will do for your hair, turn to Alterna, a luxury brand which pampers the locks with unique ingredients in cutting edge formulas.

International Customers - Alterna products cannot be shipped outside the U.S.

Alterna offers products that avoid harsh chemicals, artificial colorants, chemical preservatives, synthetic fragrance and chemical sunscreens wherever possible.

Read More About Alterna »

Alterna Products

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Boosts fullness and lift at the roots where you need it most.
$25.00
7.3oz | AR204
In Stock
 
A daily rebalancing sulfate free cleanser.
$60.00
8.5oz | AR001
In Stock
 
An anti-frizz,smoothing, moisturizing shampoo formulated without sulfates and designed to protect color.
$22.00
8.5oz | AR180
In Stock
 
A daily moisturizing sulfate freecleanser.
$32.00
8.5oz | AR006
In Stock
Repairs damaged or color treated hair while you sleep.
$38.00
3.4oz | AR169
In Stock
 
A daily detoxifying shampoo that lowers DHT levels and promotes naturally thicker, stronger hair.
$32.00
8.5oz | AR251
In Stock
 
An anti-frizz,smoothing, moisturizing conditioner formulated without sulfates and designed to protect color.
$22.00
8.5oz | AR181
In Stock
 
A restorative, sulfate-free shampoo that transforms severely damaged hair.
$32.00
8.5oz | AR269
In Stock
A nourishing elixir that treats the hair and scalp to maximize hair’s potential length.
$38.00
1.7oz | AR310
In Stock
 
A daily replenishing conditioner.
$60.00
6.7oz | AR002
In Stock
 
Tame frizz and keep hair smooth and healthy with this treatment oil suitable for medium to coarse hair types.
$25.00
1.7oz | AR183
In Stock
 
Provides full-bodied volume to even the finest hair types.
$25.00
4.2oz | AR239
In Stock
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