Alterna

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Alterna welcomes Katie Holmes as its new co-owner and first-ever spokesperson.

"If I had to pick one word to describe what happens to my hair when I use Alterna, it would have to be transformation." - Katie Holmes (co-owner/spokesperson)

Not all hair care was treated equal. When only the best will do for your hair, turn to Alterna, a luxury brand which pampers the locks with unique ingredients in cutting edge formulas.

International Customers - Alterna products cannot be shipped outside the U.S.

Alterna offers products that avoid harsh chemicals, artificial colorants, chemical preservatives, synthetic fragrance and chemical sunscreens wherever possible.

Read More About Alterna »

Alterna Products

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Sulfate-free cleanser eliminates brassiness and protects color.
$36.00
8.5oz | AR241
In Stock
 
This conditioner leaves hair healthier looking and dramatically shinier.
$22.00
8.5oz | AR195
In Stock
 
This conditioner keeps your hair strong and healthy with beautifully vibrant color.
$22.00
8.5oz | AR209
In Stock
 
Boosts fullness and lift at the roots where you need it most.
$25.00
7.3oz | AR204
In Stock
Instantly plumping lightweight thickening lotion.
$22.00
4oz | AR205
In Stock
 
Exfoliating scalp treatment gently scrubs away dirt, oil and dry, flaky buildup.
$36.00
3oz | AR307
In Stock
 
a lightweight conditioning cream that separates curls giving them shape, definition and control.
$22.00
4.2oz | AR224
In Stock
 
All day hold with a touchable feeling.
$35.00
7oz | AR076
In Stock
Provides fullness, thickness and lift to even fine hair types.
$22.00
8.5oz | AR202
In Stock
 
Fight frizz and flyaways all day.
$22.00
4oz | AR199
In Stock
 
Intensive reconstructing treatment that protects colored hair.
$42.00
5.7oz | AR075
In Stock
 
Features hair smoothing essentials for the perfect blowout.
$54.00 $69.00 value
AR302
In Stock
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Save 20% Storewide use code BEAUTY20 | Details »
25% off butter LONDON use code butter25 »
FREE Vinoperfect Radiance Serum ($26 Value). Details »
FREE Full Blown Volume Set ($10 Value). Details »
Skin Care Regimen »
2 steps to a new you — My Beauty Advisor

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