Alterna

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Alterna welcomes Katie Holmes as its new co-owner and first-ever spokesperson.

"If I had to pick one word to describe what happens to my hair when I use Alterna, it would have to be transformation." - Katie Holmes (co-owner/spokesperson)

Not all hair care was treated equal. When only the best will do for your hair, turn to Alterna, a luxury brand which pampers the locks with unique ingredients in cutting edge formulas.

International Customers - Alterna products cannot be shipped outside the U.S.

Alterna offers products that avoid harsh chemicals, artificial colorants, chemical preservatives, synthetic fragrance and chemical sunscreens wherever possible.

Read More About Alterna »

Alterna Products

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Two must-have styling products for those who blow their hair straight.
$37.50 $44.00 value
AR284
In Stock
 
A fast and commitment-free way to erase roots and blend away greys.
$24.00
1oz | AR277
In Stock
 
A fast and commitment-free way to erase roots and blend away greys.
$24.00
1oz | AR280
In Stock
 
A shampoo and conditioner that are deeply reparative, for all hair types.
$54.00 $64.00 value
8.5oz x 2 | AR292
No Longer Available
Transforms lifeless hair into hair that has radiant glow.
REG $75.00  NOW $29.25
33.8oz | AR291
No Longer Available
 
A limited-edition duo containing a full size Alterna Caviar Anti-Aging Shampoo and travel size Alterna Caviar Anti-Aging Dry Shampoo.
$32.00
AR290
No Longer Available
 
Get fuller, thicker and more voluminous hair with this set.
$54.00 $69.00 value
AR293
No Longer Available
 
This special, limited edition set includes Katie Holmes' favorites from Alterna.
$30.00 $33.00 value
AR294
No Longer Available
Balances moisture levels, delivering youthful shine and silkiness.
$60.00 $64.00 value
ARPK01
In Stock
 
A restorative, sulfate-free shampoo that transforms severely damaged hair.
$32.00
8.5oz | AR269
In Stock
 
A deeply reparative conditioner that leaves strands strong, healthy, smooth, shiny and fully restored.
$32.00
8.5oz | AR270
In Stock
 
Boosts fullness and lift at the roots where you need it most.
$25.00
7.3oz | AR204
In Stock
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