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Alterna

Alterna welcomes Katie Holmes as its new co-owner and first-ever spokesperson.

"If I had to pick one word to describe what happens to my hair when I use Alterna, it would have to be transformation." - Katie Holmes (co-owner/spokesperson)

Not all hair care was treated equal. When only the best will do for your hair, turn to Alterna, a luxury brand which pampers the locks with unique ingredients in cutting edge formulas.

International Customers - Alterna products cannot be shipped outside the U.S.

Alterna offers products that avoid harsh chemicals, artificial colorants, chemical preservatives, synthetic fragrance and chemical sunscreens wherever possible.

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Express Shop: Alterna Products

Alterna Products

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Can be used on dry or damp hair to get textured volume and lift.
$25.00
3.5oz | AR306
In Stock ADD TO BAG
Lightweight texturizing spray provides weightless volume and wavy texture.
$20.00
4oz | AR297
In Stock ADD TO BAG
Instantly add shine and control frizz on any hair type.
$20.00
4.2oz | AR300
In Stock ADD TO BAG
Balances moisture levels, delivering youthful shine and silkiness.
$60.00 $64.00 value
ARPK01
In Stock ADD TO BAG
$32.00
8.5oz | AR007
In Stock ADD TO BAG
A daily moisturizing sulfate freecleanser.
$32.00
8.5oz | AR006
In Stock ADD TO BAG
A deeply reparative conditioner that leaves strands strong, healthy, smooth, shiny and fully restored.
$32.00
8.5oz | AR270
In Stock ADD TO BAG
A restorative, sulfate-free shampoo that transforms severely damaged hair.
$32.00
8.5oz | AR269
In Stock ADD TO BAG
Creates extreme weightless volume, while adding intense moisture.
$62.00 $64.00 value
ARPK02
In Stock ADD TO BAG
A workable finishing product.
$28.00 $41.00 value
15.5oz | AR019
In Stock ADD TO BAG
A daily detoxifying shampoo that lowers DHT levels and promotes naturally thicker, stronger hair.
$32.00
8.5oz | AR251
In Stock ADD TO BAG
A daily replenishing conditioner.
$60.00
8.5 oz | AR002
In Stock ADD TO BAG
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