Alterna

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FREE Gift with any Alterna purchase of $50 or more.

Alterna welcomes Katie Holmes as its new co-owner and first-ever spokesperson.

"If I had to pick one word to describe what happens to my hair when I use Alterna, it would have to be transformation." - Katie Holmes (co-owner/spokesperson)

Not all hair care was treated equal. When only the best will do for your hair, turn to Alterna, a luxury brand which pampers the locks with unique ingredients in cutting edge formulas.

International Customers - Alterna products cannot be shipped outside the U.S.

Alterna offers products that avoid harsh chemicals, artificial colorants, chemical preservatives, synthetic fragrance and chemical sunscreens wherever possible.

Read More About Alterna »

Alterna Products

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A fast and commitment-free way to erase roots and blend away greys.
$24.00
1oz | AR278
In Stock
 
Two must-have styling products for those who blow their hair straight.
$24.38
$44.00 value
AR284
In Stock
 
A fast and commitment-free way to erase roots and blend away greys.
$24.00
1oz | AR280
In Stock
 
A fast and commitment-free way to erase roots and blend away greys.
$24.00
1oz | AR279
In Stock
A deeply reparative treatment that leaves hair stronger, smoother, softer and shinier.
$42.00
6oz | AR271
Out of Stock
 
This smoothing duo takes hair from frizzy and frazzled to fabulously frizz-free.
$34.00 $40.00 value
8.5oz x 2 | AR276
Out of Stock
 
Balances moisture levels, delivering youthful shine and silkiness.
$54.00 $64.00 value
8.5oz x 2 | AR275
No Longer Available
 
Transforms lifeless hair into hair that has radiant glow.
REG $75.00  NOW $29.25
33.8oz | AR291
No Longer Available
A limited-edition duo containing a full size Alterna Caviar Anti-Aging Shampoo and travel size Alterna Caviar Anti-Aging Dry Shampoo.
$32.00
AR290
No Longer Available
 
This duo helps to rehabilitate hair that has suffered severe damage.
$62.00 $73.00 value
AR274
Out of Stock
 
Balances moisture levels, delivering youthful shine and silkiness.
$60.00 $64.00 value
ARPK01
In Stock
 
A daily moisturizing sulfate freecleanser.
$32.00
8.5oz | AR006
In Stock
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Avobenzone – Key Ingredient
FREE FatGirl Six Pack ($38 Value). Details »
FREE Whitening Antioxidant Toothpaste Superberry ($15 Value). Details »
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