Alterna

The Spring Forecast is in | g2g »

Alterna welcomes Katie Holmes as its new co-owner and first-ever spokesperson.

"If I had to pick one word to describe what happens to my hair when I use Alterna, it would have to be transformation." - Katie Holmes (co-owner/spokesperson)

Not all hair care was treated equal. When only the best will do for your hair, turn to Alterna, a luxury brand which pampers the locks with unique ingredients in cutting edge formulas.

International Customers - Alterna products cannot be shipped outside the U.S.

Alterna offers products that avoid harsh chemicals, artificial colorants, chemical preservatives, synthetic fragrance and chemical sunscreens wherever possible.

Read More About Alterna »

Alterna Products

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For healthier, smoother, more manageable hair.
$26.00
4.7oz | AR198
In Stock
 
All-day hold formula creates natural looking volume.
$22.00
6oz | AR203
In Stock
 
Tame frizz and keep hair smooth and healthy with this treatment oil suitable for medium to coarse hair types.
$25.00
1.7oz | AR183
In Stock
 
Intensive reconstructing treatment that protects colored hair.
$42.00
5.7oz | AR075
In Stock
Provides fullness, thickness and lift to even fine hair types.
$33.00 $44.00 value
17oz | AR316
In Stock
 
Repairs damaged or color treated hair while you sleep.
$38.00
3.4oz | AR169
In Stock
 
All day hold with a touchable feeling.
$35.00
7oz | AR076
In Stock
 
A lightweight, quick drying aerosol finishing spray with supreme holding power and performance flexibility.
$28.00
12 oz | AR158
In Stock
An anti-frizz,smoothing, moisturizing conditioner formulated without sulfates and designed to protect color.
$22.00
8.5oz | AR181
In Stock
 
This gentle sulfate-free shampoo maintains healthy, vibrant hair color.
$22.00
8.5oz | AR208
In Stock
 
Sulfate-free cleanser eliminates brassiness and protects color.
$36.00
8.5oz | AR241
In Stock
 
This conditioner leaves hair healthier looking and dramatically shinier.
$22.00
8.5oz | AR195
In Stock
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Save 20% Storewide use code SPR20 — Details »
One Week Only | 20% off all Avene use code AVENE »
FREE Rapid Exfoliating Serum ($41 Value). Details »
FREE Shampoo and Conditioner Duo. Details »
Skin Care Regimen »
2 steps to a new you — My Beauty Advisor

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