Alterna

The Spring Forecast is in | g2g »

Alterna welcomes Katie Holmes as its new co-owner and first-ever spokesperson.

"If I had to pick one word to describe what happens to my hair when I use Alterna, it would have to be transformation." - Katie Holmes (co-owner/spokesperson)

Not all hair care was treated equal. When only the best will do for your hair, turn to Alterna, a luxury brand which pampers the locks with unique ingredients in cutting edge formulas.

International Customers - Alterna products cannot be shipped outside the U.S.

Alterna offers products that avoid harsh chemicals, artificial colorants, chemical preservatives, synthetic fragrance and chemical sunscreens wherever possible.

Read More About Alterna »

Alterna Products

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Fight frizz and flyaways all day.
$22.00
4oz | AR199
In Stock
 
Provides fullness, thickness and lift to even fine hair types.
$22.00
8.5oz | AR202
In Stock
 
Instantly plumping lightweight thickening lotion.
$22.00
4oz | AR205
In Stock
 
This conditioner keeps your hair strong and healthy with beautifully vibrant color.
$22.00
8.5oz | AR209
In Stock
Clinically proven to reduce breakage by 87% .
$25.00
4.2oz | AR219
In Stock
 
a lightweight conditioning cream that separates curls giving them shape, definition and control.
$22.00
4.2oz | AR224
In Stock
 
Weightless, ultra-dry hair spray with flexible hold.
$18.00
7.5oz | AR200
In Stock
 
A nourishing formula that glosses hair with healthy-looking shine and brilliant radiance.
$24.00
4.2oz | AR196
In Stock
Adds weightless moisture, refreshes blonde tones, and protects color.
$36.00
8.5oz | AR242
In Stock
 
Exfoliating scalp treatment gently scrubs away dirt, oil and dry, flaky buildup.
$36.00
3oz | AR307
In Stock
 
A weightless finishing mist that polishes any hair type with sheer mirror like shine.
$24.00
4oz | AR197
In Stock
 
Provides fullness, thickness and lift to even fine hair types.
$22.00
8.5oz | AR201
In Stock
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Save 20% Storewide use code SPR20 — Details »
One Week Only | 20% off all Avene use code AVENE »
FREE Rapid Exfoliating Serum ($41 Value). Details »
FREE Shampoo and Conditioner Duo. Details »
Skin Care Regimen »
2 steps to a new you — My Beauty Advisor

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