Alterna

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Alterna welcomes Katie Holmes as its new co-owner and first-ever spokesperson.

"If I had to pick one word to describe what happens to my hair when I use Alterna, it would have to be transformation." - Katie Holmes (co-owner/spokesperson)

Not all hair care was treated equal. When only the best will do for your hair, turn to Alterna, a luxury brand which pampers the locks with unique ingredients in cutting edge formulas.

International Customers - Alterna products cannot be shipped outside the U.S.

Alterna offers products that avoid harsh chemicals, artificial colorants, chemical preservatives, synthetic fragrance and chemical sunscreens wherever possible.

Read More About Alterna »

Alterna Products

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a lightweight conditioning cream that separates curls giving them shape, definition and control.
$22.00
4.2oz | AR224
In Stock
 
Weightless, ultra-dry hair spray with flexible hold.
$18.00
7.5oz | AR200
In Stock
 
This travel set contains everything you need to cultivate strong, thick, voluminous hair.
$20.00 $38.00 value
AR267
In Stock
 
This styling product is perfect for straightening both wavy and curly hair.
$22.00
5.1oz | AR273
In Stock
Combats dry, brittle hair, smoothing the hair shaft while adding intense shine.
$38.00
1.7oz | AR304
In Stock
 
Lightweight conditioning formula separates and smoothes curls for frizz control and definition.
$25.00
4.5oz | AR309
In Stock
 
Add silky shine and revitalize your hair color with this 3-minute treatment.
$26.00
5.1oz | AR173
In Stock
 
Intensive reconstructing treatment that protects colored hair.
$42.00
5.7oz | AR075
In Stock
Get a beachy, wavy look with this natural texture spray.
$22.00
4.2oz | AR226
In Stock
 
Features shine and wave enhancing essentials for the perfect blowout.
$54.00 $66.00 value
AR303
In Stock
 
A workable finishing product.
$20.00
7.4oz | AR185
In Stock
 
Lightweight texturizing spray provides weightless volume and wavy texture.
$20.00
4oz | AR297
In Stock
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Save 20% Storewide use code BEAUTY20 | Details »
25% off butter LONDON use code butter25 »
FREE Vinoperfect Radiance Serum ($26 Value). Details »
FREE Full Blown Volume Set ($10 Value). Details »
Skin Care Regimen »
2 steps to a new you — My Beauty Advisor

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