Save $50 Storewide | use code GET50 — Details » Save $50 Storewide | use code GET50 — Details »

Alterna

Alterna welcomes Katie Holmes as its new co-owner and first-ever spokesperson.

"If I had to pick one word to describe what happens to my hair when I use Alterna, it would have to be transformation." - Katie Holmes (co-owner/spokesperson)

Not all hair care was treated equal. When only the best will do for your hair, turn to Alterna, a luxury brand which pampers the locks with unique ingredients in cutting edge formulas.

Alterna offers products that avoid harsh chemicals, artificial colorants, chemical preservatives, synthetic fragrance and chemical sunscreens wherever possible.

Read More About Alterna »
See Ultimate Solutions for Eyes » See Ultimate Solutions for Eyes »
Express Shop: Alterna Products

Alterna Products

Sort results by:
Display:        
Sulfate-free cleanser eliminates brassiness and protects color.
$36.00
8.5oz | AR241
In Stock ADD TO BAG
Protects hair from hot tools up to 450° F / 232° C.
$28.00
4 oz | AR245
In Stock ADD TO BAG
A lightweight, quick drying aerosol finishing spray with supreme holding power and performance flexibility.
$28.00
12 oz | AR158
In Stock ADD TO BAG
A weightless finishing mist that polishes any hair type with sheer mirror like shine.
$24.00
4oz | AR197
In Stock ADD TO BAG
Features hair smoothing essentials for the perfect blowout.
$54.00 $69.00 value
AR302
In Stock ADD TO BAG
Combats dry, brittle hair, smoothing the hair shaft while adding intense shine.
$38.00
1.7oz | AR304
In Stock ADD TO BAG
For healthier, smoother, more manageable hair.
$26.00
4.7oz | AR198
In Stock ADD TO BAG
Achieve and maintain sculpted shape, definition & textured hair.
$22.00
2 oz | AR228
In Stock ADD TO BAG
Weightless, ultra-dry hair spray with flexible hold.
$18.00
7.5oz | AR200
In Stock ADD TO BAG
A daily volumizing conditioner for fine hair.
$32.00
8.5oz | AR009
In Stock ADD TO BAG
Restorative leave-in treatment that reduces the appearance of split ends.
$35.00
1 oz | AR296
In Stock ADD TO BAG
A protective shine veil that helps protect your hair from harmful UV rays.
$22.00
4.20 oz | AR325
In Stock ADD TO BAG
Display:        

Videos

Reviews

Additional Information

FREE The Travel Set ($60 Value). Details »
Sale — While They Last »
Smart Shopping — Beauty Center
Sunflower – Key Ingredient
FREE Dermal Repair Cream ($21 Value. Details »
Skin Care Regimen »
2 steps to a new you — My Beauty Advisor