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Alterna

Alterna welcomes Katie Holmes as its new co-owner and first-ever spokesperson.

"If I had to pick one word to describe what happens to my hair when I use Alterna, it would have to be transformation." - Katie Holmes (co-owner/spokesperson)

Not all hair care was treated equal. When only the best will do for your hair, turn to Alterna, a luxury brand which pampers the locks with unique ingredients in cutting edge formulas.

International Customers - Alterna products cannot be shipped outside the U.S.

Alterna offers products that avoid harsh chemicals, artificial colorants, chemical preservatives, synthetic fragrance and chemical sunscreens wherever possible.

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Express Shop: Alterna Products

Alterna Products

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A daily volumizing sulfate free cleanser.
$32.00
8.5 oz | AR008
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This nourishing spray provides light conditioning with an element of heat protection.
$30.00
4.2 oz | AR321
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Lightweight texturizing spray provides weightless volume and wavy texture.
$22.00
4.2 oz | AR322
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Clinically proven to reduce breakage by 87% .
$25.00
4.2oz | AR219
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A fast and commitment-free way to erase roots and blend away greys.
$24.00
1 oz | AR279
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Provides fullness, thickness and lift to even fine hair types.
$22.00
8.5oz | AR202
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Shine enhancing shampoo features Bamboo extract and Indian Gooseberry.
$22.00
8.5oz | AR194
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A weightless finishing mist that polishes any hair type with sheer mirror like shine.
$24.00
4oz | AR197
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A nourishing formula that glosses hair with healthy-looking shine and brilliant radiance.
$24.00
4.2oz | AR196
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A lightweight, quick drying aerosol finishing spray with supreme holding power and performance flexibility.
$28.00
12 oz | AR158
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Weightless, ultra-dry hair spray with flexible hold.
$18.00
7.5oz | AR200
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Achieve and maintain sculpted shape, definition & textured hair.
$22.00
2 oz | AR228
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