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Alterna

Alterna welcomes Katie Holmes as its new co-owner and first-ever spokesperson.

"If I had to pick one word to describe what happens to my hair when I use Alterna, it would have to be transformation." - Katie Holmes (co-owner/spokesperson)

Not all hair care was treated equal. When only the best will do for your hair, turn to Alterna, a luxury brand which pampers the locks with unique ingredients in cutting edge formulas.

Alterna offers products that avoid harsh chemicals, artificial colorants, chemical preservatives, synthetic fragrance and chemical sunscreens wherever possible.

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Express Shop: Alterna Products

Alterna Products

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Repairs damaged or color treated hair while you sleep.
$38.00
3.4oz | AR169
In Stock ADD TO BAG
Transform even severely damaged hair with this collection designed to rebuild, resurface and restore.
$32.00
AR326
In Stock ADD TO BAG
Sulfate-free cleanser eliminates brassiness and protects color.
$36.00
8.5oz | AR241
In Stock ADD TO BAG
Provides fullness, thickness and lift to even fine hair types.
$33.00 $44.00 value
17oz | AR316
In Stock ADD TO BAG
A lightweight, quick drying aerosol finishing spray with supreme holding power and performance flexibility.
$28.00
12 oz | AR158
In Stock ADD TO BAG
A weightless finishing mist that polishes any hair type with sheer mirror like shine.
$24.00
4oz | AR197
In Stock ADD TO BAG
Combats dry, brittle hair, smoothing the hair shaft while adding intense shine.
$38.00
1.7oz | AR304
In Stock ADD TO BAG
For healthier, smoother, more manageable hair.
$26.00
4.7oz | AR198
In Stock ADD TO BAG
Weightless, ultra-dry hair spray with flexible hold.
$18.00
7.5oz | AR200
In Stock ADD TO BAG
Protects hair from hot tools up to 450° F / 232° C.
$28.00
4 oz | AR245
In Stock ADD TO BAG
Restorative leave-in treatment that reduces the appearance of split ends.
$35.00
1 oz | AR296
In Stock ADD TO BAG
Achieve and maintain sculpted shape, definition & textured hair.
$22.00
2 oz | AR228
In Stock ADD TO BAG
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