Alterna

the price of beauty | From Pretty Pennywise to Lovely Luxuries »

Alterna welcomes Katie Holmes as its new co-owner and first-ever spokesperson.

"If I had to pick one word to describe what happens to my hair when I use Alterna, it would have to be transformation." - Katie Holmes (co-owner/spokesperson)

Not all hair care was treated equal. When only the best will do for your hair, turn to Alterna, a luxury brand which pampers the locks with unique ingredients in cutting edge formulas.

International Customers - Alterna products cannot be shipped outside the U.S.

Alterna offers products that avoid harsh chemicals, artificial colorants, chemical preservatives, synthetic fragrance and chemical sunscreens wherever possible.

Read More About Alterna »

Alterna Products

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Lightweight texturizing spray provides weightless volume and wavy texture.
$20.00
4oz | AR297
In Stock
 
Fight frizz and flyaways all day.
$22.00
4oz | AR199
In Stock
 
All day hold with a touchable feeling.
$35.00
7oz | AR076
In Stock
 
Exfoliating scalp treatment gently scrubs away dirt, oil and dry, flaky buildup.
$36.00
3oz | AR307
In Stock
Get a beachy, wavy look with this natural texture spray.
$22.00
4.2oz | AR226
In Stock
 
Instantly plumping lightweight thickening lotion.
$22.00
4oz | AR205
In Stock
 
A clarifying shampoo that gently detoxifies hair, ridding it of dulling product build-up and environmental impurities.
$22.00
8.5oz | AR281
In Stock
 
Clinically proven to reduce breakage by 87% .
$25.00
4.2oz | AR219
In Stock
Texturizing finishing spray that creates volume without making hair stiff or crunchy.
$28.00
6.5oz | AR305
In Stock
 
A quick drying, humidity-resistant, firm-hold hair spray.
$22.00
7oz | AR272
In Stock
 
Features hair smoothing essentials for the perfect blowout.
$54.00 $69.00 value
AR302
In Stock
 
A virtually translucent dry shampoo designed to absorb oil, product build-up and impurities.
$22.00
5oz | AR223
In Stock
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