Alterna

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Alterna welcomes Katie Holmes as its new co-owner and first-ever spokesperson.

"If I had to pick one word to describe what happens to my hair when I use Alterna, it would have to be transformation." - Katie Holmes (co-owner/spokesperson)

Not all hair care was treated equal. When only the best will do for your hair, turn to Alterna, a luxury brand which pampers the locks with unique ingredients in cutting edge formulas.

International Customers - Alterna products cannot be shipped outside the U.S.

Alterna offers products that avoid harsh chemicals, artificial colorants, chemical preservatives, synthetic fragrance and chemical sunscreens wherever possible.

Read More About Alterna »

Alterna Products

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Fight frizz and flyaways all day.
$22.00
4oz | AR199
In Stock
 
Adds weightless moisture, refreshes blonde tones, and protects color.
$36.00
8.5oz | AR242
In Stock
 
This weightless, nutrient rich micro-fine mist strengthens, smoothes, eliminates frizz, increases shine and protects hair.
$25.00
5oz | AR285
In Stock
 
Protects hair from hot tools up to 450° F / 232° C.
$28.00
4oz | AR245
In Stock
Get naturally healthy hair with a brilliant, mirror-like shine.
$26.00 $27.00 value
AR207
In Stock
 
A volumizing base styling product.
$24.00
14.1oz | AR012
In Stock
 
A weightless finishing mist that polishes any hair type with sheer mirror like shine.
$24.00
4oz | AR197
In Stock
 
A radiant hybrid styling product.
$30.00
4oz | AR015
In Stock
Sulfate-free cleanser eliminates brassiness and protects color.
$36.00
8.5oz | AR241
In Stock
 
Combats dry, brittle hair, smoothing the hair shaft while adding intense shine.
$38.00
1.7oz | AR304
In Stock
 
A nourishing formula that glosses hair with healthy-looking shine and brilliant radiance.
$24.00
4.2oz | AR196
In Stock
 
Two must-have styling products for those who blow their hair straight.
$26.25
$44.00 value
AR284
In Stock
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FREE full size Nutrient Toner ($34 Value). Details »
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2 steps to a new you — My Beauty Advisor

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