Save 20% Storewide use code SUM20 — Details » Save 20% Storewide use code SUM20 — Details »

Alterna

Alterna welcomes Katie Holmes as its new co-owner and first-ever spokesperson.

"If I had to pick one word to describe what happens to my hair when I use Alterna, it would have to be transformation." - Katie Holmes (co-owner/spokesperson)

Not all hair care was treated equal. When only the best will do for your hair, turn to Alterna, a luxury brand which pampers the locks with unique ingredients in cutting edge formulas.

Alterna offers products that avoid harsh chemicals, artificial colorants, chemical preservatives, synthetic fragrance and chemical sunscreens wherever possible.

Read More About Alterna »
The Summer Forecast is in | g2g » The Summer Forecast is in | g2g »
Express Shop: Alterna Products

Alterna Products

Sort results by:
Display:        
A protective shine veil that helps protect your hair from harmful UV rays.
$22.00
4.20 oz | AR325
In Stock ADD TO BAG
This conditioner leaves hair healthier looking and dramatically shinier.
$22.00
8.5oz | AR195
In Stock ADD TO BAG
A clarifying shampoo that gently detoxifies hair, ridding it of dulling product build-up and environmental impurities.
$22.00
8.5oz | AR281
In Stock ADD TO BAG
A daily volumizing conditioner for fine hair.
$32.00
8.5oz | AR009
In Stock ADD TO BAG
Absorbs oil, product build-up and impurities without leaving a powdery residue.
$22.00
4.75 oz | AR317
In Stock ADD TO BAG
An illuminating styling cream that protects strands from harsh summer UV rays.
$22.00
3.4 oz | AR324
In Stock ADD TO BAG
Protects hair from hot tools up to 450° F / 232° C.
$28.00
4 oz | AR245
In Stock ADD TO BAG
This conditioner keeps your hair strong and healthy with beautifully vibrant color.
$22.00
8.5oz | AR209
In Stock ADD TO BAG
Shine enhancing shampoo features Bamboo extract and Indian Gooseberry.
$22.00
8.5oz | AR194
In Stock ADD TO BAG
Leave-in conditioner that revitalizes sun-parched hair.
$22.00
4.20 oz | AR323
In Stock ADD TO BAG
The ultimate hybrid treatment & styler for dry, damaged hair.
$28.00
3.4 oz | AR259
In Stock ADD TO BAG
An ultra-powerful weekly treatment that promotes naturally thicker, fuller, stronger hair.
$50.00
6 ct | AR253
In Stock ADD TO BAG
Display:        

Videos

Reviews

Additional Information

FREE Youth Complex ($60 Value). Details »
Now only $99 | Clarisonic Pedi. Get Yours »
FREE True Isaac Mizrahi FULL SIZE Sheer Lip Shine ($18 Value). Details »
Skin Care Regimen »
2 steps to a new you — My Beauty Advisor