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Alterna

Alterna welcomes Katie Holmes as its new co-owner and first-ever spokesperson.

"If I had to pick one word to describe what happens to my hair when I use Alterna, it would have to be transformation." - Katie Holmes (co-owner/spokesperson)

Not all hair care was treated equal. When only the best will do for your hair, turn to Alterna, a luxury brand which pampers the locks with unique ingredients in cutting edge formulas.

Alterna offers products that avoid harsh chemicals, artificial colorants, chemical preservatives, synthetic fragrance and chemical sunscreens wherever possible.

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Alterna Products

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This hair masque intensely nourishes even severely damaged hair back to health.
$26.00
5.1oz | AR210
In Stock ADD TO BAG
Intensive reconstructing treatment that protects colored hair.
$42.00
5.7oz | AR075
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Clinically proven to reduce breakage by 87% .
$25.00
4.2oz | AR219
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Add silky shine and revitalize your hair color with this 3-minute treatment.
$26.00
5.1oz | AR173
In Stock ADD TO BAG
This weightless, nutrient rich micro-fine mist strengthens, smoothes, eliminates frizz, increases shine and protects hair.
$25.00
5oz | AR285
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A daily volumizing conditioner for fine hair.
$32.00
8.5oz | AR009
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This styling cream creates a sleek, smooth blowout with lasting radiant shine.
$25.00
3oz | AR186
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Lightweight conditioning formula separates and smoothes curls for frizz control and definition.
$25.00
4.5oz | AR309
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Lightweight texturizing spray provides weightless volume and wavy texture.
$20.00
4oz | AR297
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Can be used on dry or damp hair to get textured volume and lift.
$25.00
3.5oz | AR306
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A talc-free, anti-aging dry shampoo.
$22.00
2.65 oz | AR163
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Designed to absorb oil, product build-up and impurities to extend the life of your blowout.
$22.00
4.75 oz | AR318
In Stock ADD TO BAG
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