Alterna

The Spring Forecast is in | g2g »

Alterna welcomes Katie Holmes as its new co-owner and first-ever spokesperson.

"If I had to pick one word to describe what happens to my hair when I use Alterna, it would have to be transformation." - Katie Holmes (co-owner/spokesperson)

Not all hair care was treated equal. When only the best will do for your hair, turn to Alterna, a luxury brand which pampers the locks with unique ingredients in cutting edge formulas.

International Customers - Alterna products cannot be shipped outside the U.S.

Alterna offers products that avoid harsh chemicals, artificial colorants, chemical preservatives, synthetic fragrance and chemical sunscreens wherever possible.

Read More About Alterna »

Alterna Products

Sort results by:
Display:        
Provides fullness, thickness and lift to even fine hair types.
$22.00
8.5oz | AR201
In Stock
 
A flexible hold, long-lasting-hold gel that provides pliable control.
$20.00
4.2oz | AR225
In Stock
 
A nourishing formula that glosses hair with healthy-looking shine and brilliant radiance.
$24.00
4.2oz | AR196
In Stock
 
A weightless finishing mist that polishes any hair type with sheer mirror like shine.
$24.00
4oz | AR197
In Stock
Protects hair from hot tools up to 450° F / 232° C.
$28.00
4oz | AR245
In Stock
 
The ultimate hybrid treatment & styler for dry, damaged hair.
$28.00
3.4oz | AR259
In Stock
 
Get a beachy, wavy look with this natural texture spray.
$22.00
4.2oz | AR226
In Stock
 
Can be used on dry or damp hair to get textured volume and lift.
$25.00
3.5oz | AR306
In Stock
Clinically proven to reduce breakage by 87% .
$25.00
4.2oz | AR219
In Stock
 
Create contrast between blonde tones and infuse intense shine.
$28.00
3.4oz | AR244
In Stock
 
Add silky shine and revitalize your hair color with this 3-minute treatment.
$26.00
5.1oz | AR173
In Stock
 
A volumizing base styling product.
$24.00
14.1oz | AR012
In Stock
Display:        
Save 20% Storewide use code SPR20 — Details »
One Week Only | 20% off all Avene use code AVENE »
FREE Phytojoba Set ($15 Value). Details »
FREE Max Anti–Shine Mattifying Gel. Details »
Skin Care Regimen »
2 steps to a new you — My Beauty Advisor

help

about

share

HACKER SAFE certified sites prevent over 99.9% of hacker crime.
BBBOnLine Reliability Seal
TRUSTe online privacy certification
Stella Service
SEE ALL    
SEE ALL