Alterna

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Alterna welcomes Katie Holmes as its new co-owner and first-ever spokesperson.

"If I had to pick one word to describe what happens to my hair when I use Alterna, it would have to be transformation." - Katie Holmes (co-owner/spokesperson)

Not all hair care was treated equal. When only the best will do for your hair, turn to Alterna, a luxury brand which pampers the locks with unique ingredients in cutting edge formulas.

International Customers - Alterna products cannot be shipped outside the U.S.

Alterna offers products that avoid harsh chemicals, artificial colorants, chemical preservatives, synthetic fragrance and chemical sunscreens wherever possible.

Read More About Alterna »

Alterna Products

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Improves the overall look and feel of your hair.
$26.00 $38.00 value
AR206
In Stock
 
A leave-in treatment that repairs and protects each strand of hair from photo degradation.
$35.00
2oz | AR234
In Stock
 
A weightless finishing mist that polishes any hair type with sheer mirror like shine.
$24.00
4oz | AR197
In Stock
 
For healthier, smoother, more manageable hair.
$26.00
5.1oz | AR198
In Stock
This styling product is perfect for straightening both wavy and curly hair.
$22.00
5.1oz | AR273
In Stock
 
Enhances blonde tones and highlights, instantly smoothes frizz.
$28.00
4.2oz | AR243
In Stock
 
Weightless, ultra-dry hair spray with flexible hold.
$18.00
7.5oz | AR200
In Stock
 
Can be used on dry or damp hair to get textured volume and lift.
$25.00
3.5oz | AR306
In Stock
Restore moisture to dry hair and protect it from hot styling tools.
$32.00 $37.00 value
AR246
In Stock
 
Get a beachy, wavy look with this natural texture spray.
$22.00
4.2oz | AR226
In Stock
 
A quick drying, humidity-resistant, firm-hold hair spray.
$22.00
7oz | AR272
In Stock
 
Add silky shine and revitalize your hair color with this 3-minute treatment.
$26.00
5.1oz | AR173
In Stock
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