Alterna

Next Level Beauty »

Alterna welcomes Katie Holmes as its new co-owner and first-ever spokesperson.

"If I had to pick one word to describe what happens to my hair when I use Alterna, it would have to be transformation." - Katie Holmes (co-owner/spokesperson)

Not all hair care was treated equal. When only the best will do for your hair, turn to Alterna, a luxury brand which pampers the locks with unique ingredients in cutting edge formulas.

International Customers - Alterna products cannot be shipped outside the U.S.

Alterna offers products that avoid harsh chemicals, artificial colorants, chemical preservatives, synthetic fragrance and chemical sunscreens wherever possible.

Read More About Alterna »

Alterna Products

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For healthier, smoother, more manageable hair.
$26.00
4.7oz | AR198
In Stock
 
A daily volumizing sulfate free cleanser.
$32.00
8.5oz | AR008
In Stock
 
Boosts fullness and lift at the roots where you need it most.
$25.00
7.3oz | AR204
In Stock
 
An anti-frizz,smoothing, moisturizing conditioner formulated without sulfates and designed to protect color.
$22.00
8.5oz | AR181
In Stock
All-day hold formula creates natural looking volume.
$22.00
6oz | AR203
In Stock
 
A daily volumizing conditioner for fine hair.
$32.00
8.5oz | AR009
In Stock
 
Tame frizz and keep hair smooth and healthy with this treatment oil suitable for medium to coarse hair types.
$25.00
1.7oz | AR183
In Stock
 
This travel set contains everything you need to cultivate strong, thick, voluminous hair.
$20.00 $38.00 value
AR267
In Stock
Fight frizz and flyaways all day.
$22.00
4oz | AR199
In Stock
 
This styling cream creates a sleek, smooth blowout with lasting radiant shine.
$25.00
3oz | AR186
In Stock
 
Achieve and maintain sculpted shape, definition & textured hair.
$22.00
2oz | AR228
In Stock
 
A volumizing base styling product.
$24.00
14.1oz | AR012
In Stock
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