Alterna

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Alterna welcomes Katie Holmes as its new co-owner and first-ever spokesperson.

"If I had to pick one word to describe what happens to my hair when I use Alterna, it would have to be transformation." - Katie Holmes (co-owner/spokesperson)

Not all hair care was treated equal. When only the best will do for your hair, turn to Alterna, a luxury brand which pampers the locks with unique ingredients in cutting edge formulas.

International Customers - Alterna products cannot be shipped outside the U.S.

Alterna offers products that avoid harsh chemicals, artificial colorants, chemical preservatives, synthetic fragrance and chemical sunscreens wherever possible.

Read More About Alterna »

Alterna Products

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A radiant hybrid styling product.
$30.00
4oz | AR015
In Stock
 
A talc-free, anti-aging dry shampoo.
$22.00
2.65 oz | AR163
In Stock
 
Protects hair from hot tools up to 450° F / 232° C.
$28.00
4oz | AR245
In Stock
 
Features shine and wave enhancing essentials for the perfect blowout.
$54.00 $66.00 value
AR303
In Stock
Instantly plumping lightweight thickening lotion.
$22.00
4oz | AR205
In Stock
 
Clinically proven to reduce breakage by 87% .
$25.00
4.2oz | AR219
In Stock
 
One Night Highlights Sweet Caramel lets you instantly create rich, golden brown highlights that wash out with one shampoo.
REG $29.00  NOW $17.40
3.3oz | AR232
In Stock
 
A daily volumizing conditioner for fine hair.
$32.00
8.5oz | AR009
In Stock
Can be used on dry or damp hair to get textured volume and lift.
$25.00
3.5oz | AR306
In Stock
 
A leave-in treatment that repairs and protects each strand of hair from photo degradation.
$35.00
2oz | AR234
In Stock
 
A silky, dry shampoo that refreshes hair with an addictive summer scent.
$20.00
1.3oz | AR299
In Stock
 
A weightless finishing mist that polishes any hair type with sheer mirror like shine.
$24.00
4oz | AR197
In Stock
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