Alterna

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FREE Gift with any Alterna purchase of $50 or more.

Alterna welcomes Katie Holmes as its new co-owner and first-ever spokesperson.

"If I had to pick one word to describe what happens to my hair when I use Alterna, it would have to be transformation." - Katie Holmes (co-owner/spokesperson)

Not all hair care was treated equal. When only the best will do for your hair, turn to Alterna, a luxury brand which pampers the locks with unique ingredients in cutting edge formulas.

International Customers - Alterna products cannot be shipped outside the U.S.

Alterna offers products that avoid harsh chemicals, artificial colorants, chemical preservatives, synthetic fragrance and chemical sunscreens wherever possible.

Read More About Alterna »

Alterna Products

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A talc-free, anti-aging dry shampoo.
$22.00
2.65 oz | AR163
In Stock
 
Restorative leave-in treatment that reduces the appearance of split ends.
$35.00
1.7oz | AR296
In Stock
 
Achieve and maintain sculpted shape, definition & textured hair.
$22.00
2oz | AR228
In Stock
 
This styling product is perfect for straightening both wavy and curly hair.
$22.00
5.1oz | AR273
In Stock
Lightweight texturizing spray provides weightless volume and wavy texture.
$20.00
4oz | AR297
In Stock
 
An ultra-powerful weekly treatment that promotes naturally thicker, fuller, stronger hair.
$50.00
6 x .23 oz | AR253
In Stock
 
A radiant hybrid styling product.
$30.00
4oz | AR015
In Stock
 
This hair masque intensely nourishes even severely damaged hair back to health.
$26.00
5.1oz | AR210
In Stock
For healthier, smoother, more manageable hair.
$26.00
5.1oz | AR198
In Stock
 
This special, limited edition set includes Katie Holmes' favorites from Alterna.
$30.00 $33.00 value
AR294
In Stock
 
A volumizing base styling product.
$24.00
14.1oz | AR012
In Stock
 
Restore moisture to dry hair and protect it from hot styling tools.
$32.00 $37.00 value
AR246
In Stock
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Avobenzone – Key Ingredient
FREE FatGirl Six Pack ($38 Value). Details »
FREE Whitening Antioxidant Toothpaste Superberry ($15 Value). Details »
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