Alterna

HAIR | Care. Treat. Style. Shop. »

Alterna welcomes Katie Holmes as its new co-owner and first-ever spokesperson.

"If I had to pick one word to describe what happens to my hair when I use Alterna, it would have to be transformation." - Katie Holmes (co-owner/spokesperson)

Not all hair care was treated equal. When only the best will do for your hair, turn to Alterna, a luxury brand which pampers the locks with unique ingredients in cutting edge formulas.

International Customers - Alterna products cannot be shipped outside the U.S.

Alterna offers products that avoid harsh chemicals, artificial colorants, chemical preservatives, synthetic fragrance and chemical sunscreens wherever possible.

Read More About Alterna »

Alterna Products

Sort results by:
Display:        
Instantly plumping lightweight thickening lotion.
$22.00
4oz | AR205
In Stock
 
Lightweight texturizing spray provides weightless volume and wavy texture.
$20.00
4oz | AR297
In Stock
 
Fight frizz and flyaways all day.
$22.00
4oz | AR199
In Stock
 
A deeply restorative leave-in treatment for coarse, porous, severely damaged hair.
$35.00
5.1oz | AR282
In Stock
A volumizing base styling product.
$24.00
14.1oz | AR012
In Stock
 
A weightless finishing mist that polishes any hair type with sheer mirror like shine.
$24.00
4oz | AR197
In Stock
 
A quick drying, humidity-resistant, firm-hold hair spray.
$22.00
7oz | AR272
In Stock
 
This styling product is perfect for straightening both wavy and curly hair.
$22.00
5.1oz | AR273
In Stock
This hair masque intensely nourishes even severely damaged hair back to health.
$26.00
5.1oz | AR210
In Stock
 
Protects hair from hot tools up to 450° F / 232° C.
$28.00
4oz | AR245
In Stock
 
Get naturally healthy hair with a brilliant, mirror-like shine.
$26.00 $27.00 value
AR207
In Stock
 
A nourishing formula that glosses hair with healthy-looking shine and brilliant radiance.
$24.00
4.2oz | AR196
In Stock
Display:        
Save 20% Storewide | use code JUL20 »
Sale — While They Last »
Smart Shopping — Beauty Center
Cucumber – Key Ingredient
FREE Revitalizing Eye Repair Cream ($45 Value). Details »
FREE SPF 40 Forever Young Hand Cream ($11 Value). Details »
Skin Care Regimen »
My Payment Methods — Easily Pay on the Go »

help

about

share

HACKER SAFE certified sites prevent over 99.9% of hacker crime.
BBBOnLine Reliability Seal
TRUSTe online privacy certification
Stella Service
SEE ALL    
SEE ALL