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Alterna

Alterna welcomes Katie Holmes as its new co-owner and first-ever spokesperson.

"If I had to pick one word to describe what happens to my hair when I use Alterna, it would have to be transformation." - Katie Holmes (co-owner/spokesperson)

Not all hair care was treated equal. When only the best will do for your hair, turn to Alterna, a luxury brand which pampers the locks with unique ingredients in cutting edge formulas.

International Customers - Alterna products cannot be shipped outside the U.S.

Alterna offers products that avoid harsh chemicals, artificial colorants, chemical preservatives, synthetic fragrance and chemical sunscreens wherever possible.

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Express Shop: Alterna Products

Alterna Products

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A fast and commitment-free way to erase roots and blend away greys.
$24.00
1 oz | AR279
In Stock ADD TO BAG
Weightless, ultra-dry hair spray with flexible hold.
$18.00
7.5oz | AR200
In Stock ADD TO BAG
A nourishing formula that glosses hair with healthy-looking shine and brilliant radiance.
$24.00
4.2oz | AR196
In Stock ADD TO BAG
Provides fullness, thickness and lift to even fine hair types.
$22.00
8.5oz | AR201
In Stock ADD TO BAG
Provides fullness, thickness and lift to even fine hair types.
$22.00
8.5oz | AR202
In Stock ADD TO BAG
Intensive reconstructing treatment that protects colored hair.
$42.00
5.7oz | AR075
In Stock ADD TO BAG
A daily volumizing conditioner for fine hair.
$32.00
8.5oz | AR009
In Stock ADD TO BAG
Instantly plumping lightweight thickening lotion.
$22.00
4 oz | AR205
In Stock ADD TO BAG
For healthier, smoother, more manageable hair.
$26.00
4.7oz | AR198
In Stock ADD TO BAG
A clarifying shampoo that gently detoxifies hair, ridding it of dulling product build-up and environmental impurities.
$22.00
8.5oz | AR281
In Stock ADD TO BAG
An ultra-powerful weekly treatment that promotes naturally thicker, fuller, stronger hair.
$50.00
6 x .23 oz | AR253
In Stock ADD TO BAG
A radiant hybrid styling product.
$30.00
4oz | AR015
In Stock ADD TO BAG
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