Alterna

The Fall Forecast is in | g2g »

Alterna welcomes Katie Holmes as its new co-owner and first-ever spokesperson.

"If I had to pick one word to describe what happens to my hair when I use Alterna, it would have to be transformation." - Katie Holmes (co-owner/spokesperson)

Not all hair care was treated equal. When only the best will do for your hair, turn to Alterna, a luxury brand which pampers the locks with unique ingredients in cutting edge formulas.

International Customers - Alterna products cannot be shipped outside the U.S.

Alterna offers products that avoid harsh chemicals, artificial colorants, chemical preservatives, synthetic fragrance and chemical sunscreens wherever possible.

Read More About Alterna »

Alterna Products

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A weightless finishing mist that polishes any hair type with sheer mirror like shine.
$24.00
4oz | AR197
In Stock
 
A radiant hybrid styling product.
$30.00
4oz | AR015
In Stock
 
Lightweight texturizing spray provides weightless volume and wavy texture.
$20.00
4oz | AR297
In Stock
 
Fight frizz and flyaways all day.
$22.00
4oz | AR199
In Stock
Weightless, ultra-dry hair spray with flexible hold.
$18.00
7.5oz | AR200
In Stock
 
Clinically proven to reduce breakage by 87% .
$25.00
4.2oz | AR219
In Stock
 
This conditioner leaves hair healthier looking and dramatically shinier.
$22.00
8.5oz | AR195
In Stock
 
The ultimate hybrid treatment & styler for dry, damaged hair.
$28.00
3.4oz | AR259
In Stock
A volumizing base styling product.
$24.00
14.1oz | AR012
In Stock
 
A silky, dry shampoo that refreshes hair with an addictive summer scent.
$20.00
1.3oz | AR299
In Stock
 
Restorative leave-in treatment that reduces the appearance of split ends.
$35.00
1.7oz | AR296
In Stock
 
One Night Highlights Sweet Caramel lets you instantly create rich, golden brown highlights that wash out with one shampoo.
REG $29.00  NOW $17.40
3.3oz | AR232
In Stock
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