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Alterna

Alterna welcomes Katie Holmes as its new co-owner and first-ever spokesperson.

"If I had to pick one word to describe what happens to my hair when I use Alterna, it would have to be transformation." - Katie Holmes (co-owner/spokesperson)

Not all hair care was treated equal. When only the best will do for your hair, turn to Alterna, a luxury brand which pampers the locks with unique ingredients in cutting edge formulas.

International Customers - Alterna products cannot be shipped outside the U.S.

Alterna offers products that avoid harsh chemicals, artificial colorants, chemical preservatives, synthetic fragrance and chemical sunscreens wherever possible.

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Express Shop: Alterna Products

Alterna Products

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Achieve and maintain sculpted shape, definition & textured hair.
$22.00
2 oz | AR228
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Instantly plumping lightweight thickening lotion.
$22.00
4 oz | AR205
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A clarifying shampoo that gently detoxifies hair, ridding it of dulling product build-up and environmental impurities.
$22.00
8.5oz | AR281
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An ultra-powerful weekly treatment that promotes naturally thicker, fuller, stronger hair.
$50.00
6 ct | AR253
In Stock ADD TO BAG
Restorative leave-in treatment that reduces the appearance of split ends.
$35.00
1 oz | AR296
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The ultimate hybrid treatment & styler for dry, damaged hair.
$28.00
3.4 oz | AR259
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An illuminating styling cream that protects strands from harsh summer UV rays.
$22.00
3.4 oz | AR324
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A protective shine veil that helps protect your hair from harmful UV rays.
$22.00
4.20 oz | AR325
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This conditioner keeps your hair strong and healthy with beautifully vibrant color.
$22.00
8.5oz | AR209
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This conditioner leaves hair healthier looking and dramatically shinier.
$22.00
8.5oz | AR195
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a lightweight conditioning cream that separates curls giving them shape, definition and control.
$22.00
4.2 oz | AR224
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Protects hair from hot tools up to 450° F / 232° C.
$28.00
4 oz | AR245
In Stock ADD TO BAG
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