Alterna

Heroes of Hydration | See the Heroes »

Alterna welcomes Katie Holmes as its new co-owner and first-ever spokesperson.

"If I had to pick one word to describe what happens to my hair when I use Alterna, it would have to be transformation." - Katie Holmes (co-owner/spokesperson)

Not all hair care was treated equal. When only the best will do for your hair, turn to Alterna, a luxury brand which pampers the locks with unique ingredients in cutting edge formulas.

International Customers - Alterna products cannot be shipped outside the U.S.

Alterna offers products that avoid harsh chemicals, artificial colorants, chemical preservatives, synthetic fragrance and chemical sunscreens wherever possible.

Read More About Alterna »

Alterna Products

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The ultimate hybrid treatment & styler for dry, damaged hair.
$28.00
3.4oz | AR259
In Stock
 
Clinically proven to reduce breakage by 87% .
$25.00
4.2oz | AR219
In Stock
 
A radiant hybrid styling product.
$30.00
4oz | AR015
In Stock
 
Lightweight texturizing spray provides weightless volume and wavy texture.
$20.00
4oz | AR297
In Stock
Restorative leave-in treatment that reduces the appearance of split ends.
$35.00
1.7oz | AR296
In Stock
 
Features shine and wave enhancing essentials for the perfect blowout.
$54.00 $66.00 value
AR303
In Stock
 
This styling product is perfect for straightening both wavy and curly hair.
$22.00
5.1oz | AR273
In Stock
 
A virtually translucent dry shampoo designed to absorb oil, product build-up and impurities.
$22.00
5oz | AR223
In Stock
a lightweight conditioning cream that separates curls giving them shape, definition and control.
$22.00
4.2oz | AR224
In Stock
 
All day hold with a touchable feeling.
$35.00
7oz | AR076
In Stock
 
A weightless finishing mist that polishes any hair type with sheer mirror like shine.
$24.00
4oz | AR197
In Stock
 
A clarifying shampoo that gently detoxifies hair, ridding it of dulling product build-up and environmental impurities.
$22.00
8.5oz | AR281
In Stock
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