Alterna

Winning Strategies for Your Eyes »
FREE Gift with any Alterna purchase of $50 or more.

Alterna welcomes Katie Holmes as its new co-owner and first-ever spokesperson.

"If I had to pick one word to describe what happens to my hair when I use Alterna, it would have to be transformation." - Katie Holmes (co-owner/spokesperson)

Not all hair care was treated equal. When only the best will do for your hair, turn to Alterna, a luxury brand which pampers the locks with unique ingredients in cutting edge formulas.

International Customers - Alterna products cannot be shipped outside the U.S.

Alterna offers products that avoid harsh chemicals, artificial colorants, chemical preservatives, synthetic fragrance and chemical sunscreens wherever possible.

Read More About Alterna »

Alterna Products

Sort results by:
Display:        
Fight frizz and flyaways all day.
$22.00
4oz | AR199
In Stock
 
Restore moisture to dry hair and protect it from hot styling tools.
$32.00 $37.00 value
AR246
In Stock
 
Get a beachy, wavy look with this natural texture spray.
$22.00
4.2oz | AR226
In Stock
 
A weightless finishing mist that polishes any hair type with sheer mirror like shine.
$24.00
4oz | AR197
In Stock
A virtually translucent dry shampoo designed to absorb oil, product build-up and impurities.
$22.00
5oz | AR223
In Stock
 
This styling cream creates a sleek, smooth blowout with lasting radiant shine.
$25.00
3oz | AR186
In Stock
 
Clinically proven to reduce breakage by 87% .
$25.00
4.2oz | AR219
In Stock
 
Texturizing finishing spray that creates volume without making hair stiff or crunchy.
$28.00
6.5oz | AR305
In Stock
Enhances blonde tones and highlights, instantly smoothes frizz.
$28.00
4.2oz | AR243
In Stock
 
Get naturally healthy hair with a brilliant, mirror-like shine.
$26.00 $27.00 value
AR207
In Stock
 
Protects hair from hot tools up to 450° F / 232° C.
$28.00
4oz | AR245
In Stock
 
This hair masque intensely nourishes even severely damaged hair back to health.
$26.00
5.1oz | AR210
In Stock
Display:        
Storewide Event: $50 off $200 or $20 off $100 use code WINK »
Sale — While They Last »
Smart Shopping — Beauty Center
Avobenzone – Key Ingredient
FREE FatGirl Six Pack ($38 Value). Details »
FREE Whitening Antioxidant Toothpaste Superberry ($15 Value). Details »
Skin Care Regimen »
My Payment Methods — Easily Pay on the Go »

help

about

share

HACKER SAFE certified sites prevent over 99.9% of hacker crime.
BBBOnLine Reliability Seal
TRUSTe online privacy certification
Stella Service
SEE ALL    
SEE ALL