Alterna

the price of beauty | From Pretty Pennywise to Lovely Luxuries »

Alterna welcomes Katie Holmes as its new co-owner and first-ever spokesperson.

"If I had to pick one word to describe what happens to my hair when I use Alterna, it would have to be transformation." - Katie Holmes (co-owner/spokesperson)

Not all hair care was treated equal. When only the best will do for your hair, turn to Alterna, a luxury brand which pampers the locks with unique ingredients in cutting edge formulas.

International Customers - Alterna products cannot be shipped outside the U.S.

Alterna offers products that avoid harsh chemicals, artificial colorants, chemical preservatives, synthetic fragrance and chemical sunscreens wherever possible.

Read More About Alterna »

Alterna Products

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Get a beachy, wavy look with this natural texture spray.
$22.00
4.2oz | AR226
In Stock
 
A virtually translucent dry shampoo designed to absorb oil, product build-up and impurities.
$22.00
5oz | AR223
In Stock
 
Texturizing finishing spray that creates volume without making hair stiff or crunchy.
$28.00
6.5oz | AR305
In Stock
 
A radiant hybrid styling product.
$30.00
4oz | AR015
In Stock
A quick drying, humidity-resistant, firm-hold hair spray.
$22.00
7oz | AR272
In Stock
 
A medium hold setting spray with anti-aging benefits.
$28.00
7oz | AR104
In Stock
 
Adds weightless moisture, refreshes blonde tones, and protects color.
$36.00
8.5oz | AR242
In Stock
 
A clarifying shampoo that gently detoxifies hair, ridding it of dulling product build-up and environmental impurities.
$22.00
8.5oz | AR281
In Stock
A workable finishing product.
$20.00
7.4oz | AR185
In Stock
 
Protects hair from hot tools up to 450° F / 232° C.
$28.00
4oz | AR245
In Stock
 
Enhances blonde tones and highlights, instantly smoothes frizz.
$28.00
4.2oz | AR243
In Stock
 
This hair masque intensely nourishes even severely damaged hair back to health.
$26.00
5.1oz | AR210
In Stock
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