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Alterna

Alterna welcomes Katie Holmes as its new co-owner and first-ever spokesperson.

"If I had to pick one word to describe what happens to my hair when I use Alterna, it would have to be transformation." - Katie Holmes (co-owner/spokesperson)

Not all hair care was treated equal. When only the best will do for your hair, turn to Alterna, a luxury brand which pampers the locks with unique ingredients in cutting edge formulas.

International Customers - Alterna products cannot be shipped outside the U.S.

Alterna offers products that avoid harsh chemicals, artificial colorants, chemical preservatives, synthetic fragrance and chemical sunscreens wherever possible.

Read More About Alterna »
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Express Shop: Alterna Products

Alterna Products

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For healthier, smoother, more manageable hair.
$26.00
4.7oz | AR198
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Intensive reconstructing treatment that protects colored hair.
$42.00
5.7oz | AR075
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A daily volumizing conditioner for fine hair.
$32.00
8.5oz | AR009
In Stock ADD TO BAG
An illuminating styling cream that protects strands from harsh summer UV rays.
$22.00
3.4 oz | AR324
In Stock ADD TO BAG
Provides fullness, thickness and lift to even fine hair types.
$22.00
8.5oz | AR202
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An ultra-powerful weekly treatment that promotes naturally thicker, fuller, stronger hair.
$50.00
6 x .23 oz | AR253
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Absorbs oil, product build-up and impurities without leaving a powdery residue.
$22.00
4.75 oz | AR317
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Lightweight texturizing spray provides weightless volume and wavy texture.
$20.00
4oz | AR297
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Get a beachy, wavy look with this natural texture spray.
$22.00
4.2oz | AR226
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A quick drying, humidity-resistant, firm-hold hair spray.
$22.00
7oz | AR272
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Lightweight texturizing spray provides weightless volume and wavy texture.
$22.00
4.2 oz | AR322
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The ultimate hybrid treatment & styler for dry, damaged hair.
$28.00
3.4oz | AR259
In Stock ADD TO BAG
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