Alterna

Discover the Power of Green Beauty | Details »

Alterna welcomes Katie Holmes as its new co-owner and first-ever spokesperson.

"If I had to pick one word to describe what happens to my hair when I use Alterna, it would have to be transformation." - Katie Holmes (co-owner/spokesperson)

Not all hair care was treated equal. When only the best will do for your hair, turn to Alterna, a luxury brand which pampers the locks with unique ingredients in cutting edge formulas.

International Customers - Alterna products cannot be shipped outside the U.S.

Alterna offers products that avoid harsh chemicals, artificial colorants, chemical preservatives, synthetic fragrance and chemical sunscreens wherever possible.

Read More About Alterna »

Alterna Products

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Balances moisture levels, delivering youthful shine and silkiness.
$60.00 $64.00 value
ARPK01
In Stock
 
Creates extreme weightless volume, while adding intense moisture.
$62.00 $64.00 value
ARPK02
In Stock
 
A daily leave-in treatment that helps stimulate the scalp allowing healthier, thicker-looking hair to surface.
$36.00
4oz | AR252
In Stock
 
A concentrated treatment.
$55.00
5.1oz | AR003
In Stock
A daily moisturizing sulfate freecleanser.
$32.00
8.5oz | AR006
In Stock
 
A workable finishing product.
$28.00 $41.00 value
15.5oz | AR019
In Stock
 
Protect hair and add shine with this weightless, dry oil best suited for those with fine or medium hair types.
$25.00
4oz | AR182
In Stock
 
A daily volumizing sulfate free cleanser.
$32.00
8.5oz | AR008
In Stock
4 piece set instantly transforms dull, damaged hair.
$30.00 $45.00 value
AR170
In Stock
 
A lightweight, quick drying aerosol finishing spray with supreme holding power and performance flexibility.
$28.00
12 oz | AR158
In Stock
 
A daily moisturizing conditioner.
$32.00
8.5oz | AR007
In Stock
 
A daily detoxifying shampoo that lowers DHT levels and promotes naturally thicker, stronger hair.
$32.00
8.5oz | AR251
In Stock
Caviar Clinical is a 3-step system created to address the needs of fine, thinning, fragile hair.
$98.00 $118.00 value
AR254
In Stock
 
Repairs damaged or color treated hair while you sleep.
$38.00
3.4oz | AR169
In Stock
 
A daily rebalancing sulfate freecleanser.
$60.00
8.5oz | AR001
In Stock
 
Boosts fullness and lift at the roots where you need it most.
$25.00
7.3oz | AR204
In Stock
An ultra-powerful weekly treatment that promotes naturally thicker, fuller, stronger hair.
$50.00
6 x .23 oz | AR253
In Stock
 
All-day hold formula creates natural looking volume.
$22.00
4.2oz | AR203
In Stock
 
Adds weightless moisture, refreshes blonde tones, and protects color.
$36.00
8.5oz | AR242
In Stock
 
An anti-frizz,smoothing, moisturizing shampoo formulated without sulfates and designed to protect color.
$22.00
8.5oz | AR180
In Stock
Provides full-bodied volume to even the finest hair types.
$25.00
4.2oz | AR239
In Stock
 
Clinically proven to reduce breakage by 87% .
$25.00
4.2oz | AR219
In Stock
 
A daily volumizing conditioner for fine hair.
$32.00
8.5oz | AR009
In Stock
 
An anti-frizz,smoothing, moisturizing conditioner formulated without sulfates and designed to protect color.
$22.00
8.5oz | AR181
In Stock
A nourishing formula that glosses hair with healthy-looking shine and brilliant radiance.
$24.00
4.2oz | AR196
In Stock
 
A daily replenishing conditioner.
$60.00
6.7oz | AR002
In Stock
 
This gentle sulfate-free shampoo maintains healthy, vibrant hair color.
$22.00
8.5oz | AR208
In Stock
 
Instantly plumping lightweight thickening lotion.
$22.00
4oz | AR205
In Stock
Tame frizz and keep hair smooth and healthy with this treatment oil suitable for medium to coarse hair types.
$25.00
1.7oz | AR183
In Stock
 
Add silky shine and revitalize your hair color with this 3-minute treatment.
$26.00
5.1oz | AR173
In Stock
 
This conditioner leaves hair healthier looking and dramatically shinier.
$22.00
8.5oz | AR195
In Stock
 
This conditioner keeps your hair strong and healthy with beautifully vibrant color.
$22.00
8.5oz | AR209
In Stock
A restorative, sulfate-free shampoo that transforms severely damaged hair.
$32.00
8.5oz | AR269
In Stock
 
Intensive reconstructing treatment that protects colored hair.
$42.00
5.7oz | AR075
In Stock
 
A deeply restorative leave-in treatment for coarse, porous, severely damaged hair.
$35.00
5.1oz | AR282
In Stock
 
Provides fullness, thickness and lift to even fine hair types.
$22.00
8.5oz | AR201
In Stock
The ultimate hybrid treatment & styler for dry, damaged hair.
$28.00
3.4oz | AR259
In Stock
 
This travel set contains everything you need to cultivate strong, thick, voluminous hair.
$20.00 $38.00 value
AR267
In Stock
 
Weightless, ultra-dry hair spray with flexible hold.
$18.00
7.5oz | AR200
In Stock
 
A deeply reparative conditioner that leaves strands strong, healthy, smooth, shiny and fully restored.
$32.00
8.5oz | AR270
In Stock
Fight frizz and flyaways all day.
$22.00
4oz | AR199
In Stock
 
Sulfate-free cleanser eliminates brassiness and protects color.
$36.00
8.5oz | AR241
In Stock
 
Provides fullness, thickness and lift to even fine hair types.
$22.00
8.5oz | AR202
In Stock
 
A quick drying, humidity-resistant, firm-hold hair spray.
$22.00
7oz | AR272
In Stock
Shine enhancing shampoo features Bamboo extract and Indian Gooseberry.
$22.00
8.5oz | AR194
In Stock
 
For healthier, smoother, more manageable hair.
$26.00
5.1oz | AR198
In Stock
 
This special, limited edition set includes Katie Holmes' favorites from Alterna.
$30.00 $33.00 value
AR294
In Stock
 
A volumizing base styling product.
$24.00
14.1oz | AR012
In Stock
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