Alterna welcomes Katie Holmes as its new co-owner and first-ever spokesperson.
"If I had to pick one word to describe what happens to my hair when I use Alterna, it would have to be transformation." - Katie Holmes (co-owner/spokesperson)
Not all hair care was treated equal. When only the best will do for your hair, turn to Alterna, a luxury brand which pampers the locks with unique ingredients in cutting edge formulas.
International Customers - Alterna products cannot be shipped outside the U.S.
Alterna offers products that avoid harsh chemicals, artificial colorants, chemical preservatives, synthetic fragrance and chemical sunscreens wherever possible.
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Alterna Customer ReviewsNot a Star - 3/23/2014 10:22:23 AM I have thinning and fine hair. I wanted to use a product that would increase the volume and fullness. This product is not fine hair.My Hairdresser Recommended it! - 3/23/2014 9:06:50 AM My Hairdresser recommends this product to me and uses it when I get my hair cut. I have curly hair and it helps to keep curls in. It is also a great refresher mid day or evening to perk up curls.Really helps hair growth - 1/20/2014 5:09:55 PM I have been using this for only two weeks, massaging it into my scalp every evening. My hair looks much fuller and I lose much lesser hair whenever I shampoo. Will definitely buy again.Meh - 1/12/2014 11:37:39 AM I didn't notice any extra shine after using this mask. It doesn't do anything to help with softness either. In-shower glazes work much better.Best ever - 12/4/2013 10:43:18 PM I have long hair, of mixed textures naturally- blonde & fine toward the face, dark & thick & wavy in the back. I love it, & it's always been a challenge to find the right shampoo/conditioner combo. With anything else other than a vo5 treatment, I've been stuck with either dreadlocks that feel like straw or a heavy mop that looks greasy in an hour, since what works for the blonde stuff doesn't work for the dark stuff, & likewise. I was going to chop 6 inches that I felt were too dry & likely making my hair tangle & break easier, but I bought the mini caviar bottles to attempt salvaging it. It really is the ideal formula- my hair is shiny, soft, easy to brush, & isn't weighed down at the scalp. I feel like with this, I can have the hair I've been wanting my hair to behave like for years. I'm not a huge fan of the smell, kinda lemony, but that's my biggest grievance. So if you're skeptical, pick up the 40ml mini bottles to try it out. I bought the 40ml first to try out on vacation, then ended up ditching my regular shampoo when I got home & dropped the 64 bucks for the duo. It's worth it, & if you're colouring your hair then it's probably a drop in the bucket & if not, it's a worthy indulgence.I Love it! - 10/22/2013 3:08:08 AM I love this product and have used it for a long time! I have tried others but this one is the best. I love the fragrance and the way it moisturizes my dry hair. Maybe the previous client got a bad bottle. I do agree that the top is difficult to open; that needs work. But I love the product itself.Did nothing to hold my style - 10/20/2013 12:35:58 PM I wanted to like this product because it's supposed to be safer for your hair. Bottle is pretty. The smell is ok. Doesn't smell bad but it wasn't great either. Product claims to be flexible. It was...just too flexible. So flexible that after curling my hair, walking 2 blocks, my curls went completely straight! Product claims to have supreme holding power but failed to on my hair. I have long fine hair but this is the first time a spray failed to hold my style. I tried "building" the spray by spraying, drying, repeating and it weighed my hair down making it look dirty. I'm upset that I spent money on this product and now I have to throw it away.Renews and revitalizes - 10/9/2013 6:10:22 AM Excellent product for strengthening and revitalizing your hair, especially over-processed hair from coloring and hot irons. Highly recommend. It really only takes a little so it does go a long way.Saved the day! - 10/3/2013 12:43:07 PM I love the Alterna Caviar moisture shampoo. Recent chemo treatments and surgery have turned my hair into dried out straw! Nothing has worked until this shampoo and conditioner. My hair is silky and shiny, more manageable, frizz is controlled and my hair actually looks healthy - something I never thought I would ever be able to say again. Even my hairdresser noticed the difference. I also stopped losing hair and my color lasts longer. I will definitely continue purchasing this and more Alterna products.My go-to volume spray - 9/13/2013 7:14:22 AM Due to an autoimmune disease, my hair is extremely fine and has thinned out considerably. I was very self concious about my hair until I found this product. Very volumizing, doesn't leave my hair sticky or hard. I just love it!
Learn More About Alterna
If you ever wonder how celebrities maintain their luxurious locks, consider adding Alterna to your hair care regimen. Co-owned by actress Katie Holmes, Alterna is designed to pamper, hydrate, and restore your hair. By using the right products for your hair's needs, you can achieve beautiful results. Alterna's top-quality formulas were developed to deliver luxury treatment on a day-to-day basis. Using high-end, natural ingredients, Alterna's hair care products are designed to help you achieve the best possible results.
You can find many types of all-purpose hair care products in stores, but they may not be suited for your hair's unique needs. When selecting a shampoo, conditioner, treatment, or styling product, consider your hair type before making a selection. Curly, straight, thinning, coarse, and chemically treated hair all need to be cared for differently. Each of Alterna's hair care lines is created specifically for a hair type, allowing you to customize your hair care. By selecting a formula designed for your needs, you can optimize your results. People who have curly hair often have to deal with dry and frizzy follicles, but Alterna products can help hydrate and smooth your hair. Relying on micro proteins, these products work to nourish your hair and to maintain healthy moisture levels. If your hair is thinning with age, Alterna products can help keep your mane looking voluminous and full. These products also help fight hair loss, making it an ideal tool to add to your arsenal. Alterna products are rich in botanicals and free from harsh chemicals which can cause damage.