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Alterna

Alterna welcomes Katie Holmes as its new co-owner and first-ever spokesperson.

"If I had to pick one word to describe what happens to my hair when I use Alterna, it would have to be transformation." - Katie Holmes (co-owner/spokesperson)

Not all hair care was treated equal. When only the best will do for your hair, turn to Alterna, a luxury brand which pampers the locks with unique ingredients in cutting edge formulas.

Alterna offers products that avoid harsh chemicals, artificial colorants, chemical preservatives, synthetic fragrance and chemical sunscreens wherever possible.

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Alterna Products

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Repairs damaged or color treated hair while you sleep.
$38.00
3.4oz | AR169
In Stock ADD TO BAG
For healthier, smoother, more manageable hair.
$26.00
4.7oz | AR198
In Stock ADD TO BAG
Clinically proven to reduce breakage by 87% .
$25.00
4.2oz | AR219
In Stock ADD TO BAG
Add silky shine and revitalize your hair color with this 3-minute treatment.
$26.00
5.1oz | AR173
In Stock ADD TO BAG
A deeply restorative leave-in treatment for coarse, porous, severely damaged hair.
$35.00
5.1 oz | AR282
In Stock ADD TO BAG
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