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Alterna

Alterna welcomes Katie Holmes as its new co-owner and first-ever spokesperson.

"If I had to pick one word to describe what happens to my hair when I use Alterna, it would have to be transformation." - Katie Holmes (co-owner/spokesperson)

Not all hair care was treated equal. When only the best will do for your hair, turn to Alterna, a luxury brand which pampers the locks with unique ingredients in cutting edge formulas.

International Customers - Alterna products cannot be shipped outside the U.S.

Alterna offers products that avoid harsh chemicals, artificial colorants, chemical preservatives, synthetic fragrance and chemical sunscreens wherever possible.

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Express Shop: Alterna Products

Alterna Products

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Repairs damaged or color treated hair while you sleep.
$38.00
3.4oz | AR169
In Stock ADD TO BAG
Clinically proven to reduce breakage by 87% .
$25.00
4.2oz | AR219
In Stock ADD TO BAG
For healthier, smoother, more manageable hair.
$26.00
4.7oz | AR198
In Stock ADD TO BAG
Add silky shine and revitalize your hair color with this 3-minute treatment.
$26.00
5.1oz | AR173
In Stock ADD TO BAG
A deeply restorative leave-in treatment for coarse, porous, severely damaged hair.
$35.00
5.1 oz | AR282
In Stock ADD TO BAG
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