Alterna welcomes Katie Holmes as its new co-owner and first-ever spokesperson.
"If I had to pick one word to describe what happens to my hair when I use Alterna, it would have to be transformation." - Katie Holmes (co-owner/spokesperson)
Not all hair care was treated equal. When only the best will do for your hair, turn to Alterna, a luxury brand which pampers the locks with unique ingredients in cutting edge formulas.
International Customers - Alterna products cannot be shipped outside the U.S.
Alterna offers products that avoid harsh chemicals, artificial colorants, chemical preservatives, synthetic fragrance and chemical sunscreens wherever possible.
- Top Sellers
- Top Rated
- New Products
- Additional Info
Top Selling ProductsExpress Shop: Alterna Products
Top Rated Products
Alterna Customer ReviewsBest volume mousse ever - 12/24/2014 7:10:39 AM I've tried several volumizing style products over the years, and this is by far the best. Gives my fine hair the oomph needed to create long lasting volume, and leaves no sticky residue that results in bad bed hair the next day. Can be used every day, but also can be refreshed with spritz of water and a quick re-blow-dry if you don't feel like shampooing.Held my fine, limp hair all day - 12/5/2014 11:54:05 PM Will NEVER purchase another hairspray! Getting older w/very fine, lifeless hair..as well as starting to lose more of it. The whole Alterna line has given me improved body, volume & hair I always dreamed of..you cannot go wrong!!much better than a spray - 11/20/2014 2:26:29 PM This is a powder that you dust into your hair, which I didn't realize when I purchased it. It works so much better than any spray I've used, and the product lasts considerably longer as well, both in terms of how often I have to re-purchase, and how long I can go in between hair washing. For me, it absorbs oil better than any other "dry shampoo" product I've tried. A little trickier to use, maybe, but worth the minimal extra effort. Smells pretty nice. I should add that this is a white powder, and since I am blonde, it may be easier for me to blend in. Not sure if it would be a problem for the dark-haired.Best Root/Volume Booster Ever! - 11/16/2014 10:16:31 PM Longlasting, works great! Lasts few days on my fine, older, blonde hair..pricey, doesnt last very long if used consistently for price, but VERY worth it..will def buy again!!Truly Adds Volume - 11/15/2014 8:29:46 AM I love this set! Not only is it a great value but it does what it promises. I have been a long time user of the Alterna Caviar Volume shampoo/conditioner. Then I tried the 48 hour Volume spray. After my first use - I was hooked! I have long but fine hair. It was difficult for me to get that full volume look - until Alterna solved my problem. Tried this set - to see if I would get added volume and I have not been disappointed. I will always use Alterna and this particular set is the best! It gives you exactly what you're looking for. And for the price - you can't beat it!love alterna products and this may be my fave - 11/14/2014 6:33:21 AM I recently colored my hair and wanted to get a no-fade shampoo/conditioner duo. I also wanted to get something that was moisturizing as winter is here. I have used many Alterna shampoos and conditioners in the past and remember using a sample of the caviar anti-aging i had received and LOVED it. so i splurged a little and got the larger sizes. It really does moisturize good and my hair is on the oily side (must shower every day) so finding a product that isn't too heavy is very important for me. My hair is shiny, manageable, and smells amazing. i don't even wear perfume! as far as maintaining color, i haven't noticed anything in that department. My hair dye has faded just as i would imagine it would if i hadn't been using a specialty product. But i think the temperature you wash your hair has a lot more to do with that than anything else. I take hot baths all of the time and my hair is exposed to the hot water.Excellent for fine , limp hair - 11/10/2014 5:44:54 AM I have very fine difficult hair. This foam gives me great body & the style stays. Will definitely purchase again!Excellent - 10/30/2014 2:00:11 AM Great for once a week cleansing or when you have gone too long between shampoos. I only wash my hair every 4 days so when I go longer than that this is a great shampoo for a deep clean. I use all of the Alterna products and this is a great addition to my regular regime.Great discovery - 10/24/2014 6:06:59 AM I am 65 and hair is thinning and dry. This product helps maintain shine and elasticity.Nice 1-step leave-in product - 10/21/2014 9:56:53 AM I have very fine hair that I both color and use keratin treatments to straighten it. I was looking for a product to detangle and protect my hair color from the sun. I'm not sure how well it works as a sunscreen, but I love the way it silkens and conditions my hair without making it greasy or weighing it down. Be sure not to use too much: My hair is just above my shoulders and 2 small pumps is enough to do the job, more will weigh it down. If your hair is longer or thicker, this might not be an issue.
Learn More About Alterna
If you ever wonder how celebrities maintain their luxurious locks, consider adding Alterna to your hair care regimen. Co-owned by actress Katie Holmes, Alterna is designed to pamper, hydrate, and restore your hair. By using the right products for your hair's needs, you can achieve beautiful results. Alterna's top-quality formulas were developed to deliver luxury treatment on a day-to-day basis. Using high-end, natural ingredients, Alterna's hair care products are designed to help you achieve the best possible results.
You can find many types of all-purpose hair care products in stores, but they may not be suited for your hair's unique needs. When selecting a shampoo, conditioner, treatment, or styling product, consider your hair type before making a selection. Curly, straight, thinning, coarse, and chemically treated hair all need to be cared for differently. Each of Alterna's hair care lines is created specifically for a hair type, allowing you to customize your hair care. By selecting a formula designed for your needs, you can optimize your results. People who have curly hair often have to deal with dry and frizzy follicles, but Alterna products can help hydrate and smooth your hair. Relying on micro proteins, these products work to nourish your hair and to maintain healthy moisture levels. If your hair is thinning with age, Alterna products can help keep your mane looking voluminous and full. These products also help fight hair loss, making it an ideal tool to add to your arsenal. Alterna products are rich in botanicals and free from harsh chemicals which can cause damage.