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Alterna

Alterna welcomes Katie Holmes as its new co-owner and first-ever spokesperson.

"If I had to pick one word to describe what happens to my hair when I use Alterna, it would have to be transformation." - Katie Holmes (co-owner/spokesperson)

Not all hair care was treated equal. When only the best will do for your hair, turn to Alterna, a luxury brand which pampers the locks with unique ingredients in cutting edge formulas.

Alterna offers products that avoid harsh chemicals, artificial colorants, chemical preservatives, synthetic fragrance and chemical sunscreens wherever possible.

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Alterna Products

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Creates extreme weightless volume, while adding intense moisture.
$62.00 $64.00 value
ARPK02
In Stock ADD TO BAG
A leave-in treatment that repairs and protects each strand of hair from photo degradation.
$35.00
2oz | AR234
In Stock ADD TO BAG
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