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Alterna

Alterna welcomes Katie Holmes as its new co-owner and first-ever spokesperson.

"If I had to pick one word to describe what happens to my hair when I use Alterna, it would have to be transformation." - Katie Holmes (co-owner/spokesperson)

Not all hair care was treated equal. When only the best will do for your hair, turn to Alterna, a luxury brand which pampers the locks with unique ingredients in cutting edge formulas.

Alterna offers products that avoid harsh chemicals, artificial colorants, chemical preservatives, synthetic fragrance and chemical sunscreens wherever possible.

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Alterna Products

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Leave-in product that delivers 10 benefits in one easy step, leaving hair perfectly polished.
$25.00
2.5oz | AR295
In Stock ADD TO BAG
Leave-in product that delivers 10 benefits in one easy step, leaving hair perfectly polished.
$39.00
5.1 oz | AR320
In Stock ADD TO BAG
Restorative leave-in treatment that reduces the appearance of split ends.
$35.00
1 oz | AR296
In Stock ADD TO BAG
This formula weightlessly shields hair with a UVA/UVB barrier to fade-proof color.
$25.00
2.5 oz | AR211
In Stock ADD TO BAG
A lightweight densifying foam that thickens and strengthens hair.
$36.00
5.1oz | AR314
In Stock ADD TO BAG
Leave-in conditioner that revitalizes sun-parched hair.
$22.00
4.20 oz | AR323
In Stock ADD TO BAG
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