Alterna welcomes Katie Holmes as its new co-owner and first-ever spokesperson.
Not all hair care was treated equal. When only the best will do for your hair, turn to Alterna, a luxury brand which pampers the locks with unique ingredients in cutting edge formulas.
International Customers - Alterna products cannot be shipped outside the U.S.
Alterna offers products that avoid harsh chemicals, artificial colorants, chemical preservatives, synthetic fragrance and chemical sunscreens wherever possible.
Learn More About Alterna
Alterna set the bar very high when it introduced a product line in 1997. From the beginning quality formulas emerged with new and exciting ingredients like caviar, hemp, kendi and bamboo. These components help to build strength and vitality naturally. Alterna has pioneered new technologies such as Enzymetherapy, a revolutionary delivery system that allows the hair to better absorb beneficial active ingredients and Color Hold which protects color treated hair from experiencing fading and wash out. Why settle for anything less than the best? Treat yourself to cream of the crop hair solutions from Alterna.
Alterna understands that different hair types require different formulas, which is why each product line is created with unique hair types in mind: curly or straight, fine or thick, each formula focuses on your hair’s special needs.
Curly hair can easily become dry and frizzy and requires gentle cleansing and superior hydration. The Alterna Life Curls products contain micro proteins that help seal in moisture and reduce frizz, giving you soft, bouncy curls.
Thin, aging hair needs products that add thickness and volume without weighing down the hair. A revolutionary product line, Alterna Life Volume Restore not only creates the appearance of volume, but also fights hair loss, making it perfect for aging hair.
Hemp is a vital ingredient in the Alterna line. While hemp is commonly used in other beauty products, Alterna takes it to the next level with the Alterna Hemp with Organics product line. Organic botanicals help to strengthen and revitalize dull, tired tresses. This collection includes shampoos and conditioners, as well as styling products designed to smooth and control difficult hair.
Specialty products are also available from the Alterna hair products line, such as unique shampoos and conditioners developed for blondes and brunettes, luxury products made from White Truffle Extract and an entire line of anti-aging shampoos and conditioners.
You may buy Alterna hair products as an individual purchase or receiving Alterna savings when you setup an automatic shipment.