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Alterna

Alterna welcomes Katie Holmes as its new co-owner and first-ever spokesperson.

"If I had to pick one word to describe what happens to my hair when I use Alterna, it would have to be transformation." - Katie Holmes (co-owner/spokesperson)

Not all hair care was treated equal. When only the best will do for your hair, turn to Alterna, a luxury brand which pampers the locks with unique ingredients in cutting edge formulas.

International Customers - Alterna products cannot be shipped outside the U.S.

Alterna offers products that avoid harsh chemicals, artificial colorants, chemical preservatives, synthetic fragrance and chemical sunscreens wherever possible.

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Express Shop: Alterna Products

Alterna Products

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$32.00
8.5oz | AR007
In Stock ADD TO BAG
A daily moisturizing sulfate freecleanser.
$32.00
8.5oz | AR006
In Stock ADD TO BAG
Repairs damaged or color treated hair while you sleep.
$38.00
3.4oz | AR169
In Stock ADD TO BAG
4 piece set instantly transforms dull, damaged hair.
$30.00 $45.00 value
1 ct | AR170
In Stock ADD TO BAG
This conditioner leaves hair healthier looking and dramatically shinier.
$22.00
8.5oz | AR195
In Stock ADD TO BAG
For healthier, smoother, more manageable hair.
$26.00
4.7oz | AR198
In Stock ADD TO BAG
Lightweight texturizing spray provides weightless volume and wavy texture.
$22.00
4.2 oz | AR322
In Stock ADD TO BAG
This hair masque intensely nourishes even severely damaged hair back to health.
$26.00
5.1oz | AR210
In Stock ADD TO BAG
Leave-in conditioner that revitalizes sun-parched hair.
$22.00
4.20 oz | AR323
In Stock ADD TO BAG
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