Friends & Family | 20% Storewide Savings use code FF20 » Friends & Family | 20% Storewide Savings use code FF20 »

Alterna

Alterna welcomes Katie Holmes as its new co-owner and first-ever spokesperson.

"If I had to pick one word to describe what happens to my hair when I use Alterna, it would have to be transformation." - Katie Holmes (co-owner/spokesperson)

Not all hair care was treated equal. When only the best will do for your hair, turn to Alterna, a luxury brand which pampers the locks with unique ingredients in cutting edge formulas.

International Customers - Alterna products cannot be shipped outside the U.S.

Alterna offers products that avoid harsh chemicals, artificial colorants, chemical preservatives, synthetic fragrance and chemical sunscreens wherever possible.

Read More About Alterna »
Friends & Family | 20% Storewide Savings use code FF20 — Shop Now » Friends & Family | 20% Storewide Savings use code FF20 — Shop Now »
Express Shop: Alterna Products

Alterna Products

Sort results by:
Display:        
A restorative, sulfate-free shampoo that transforms severely damaged hair.
$32.00
8.5oz | AR269
In Stock ADD TO BAG
A deeply reparative conditioner that leaves strands strong, healthy, smooth, shiny and fully restored.
$32.00
8.5oz | AR270
In Stock ADD TO BAG
Shine enhancing shampoo features Bamboo extract and Indian Gooseberry.
$22.00
8.5oz | AR194
In Stock ADD TO BAG
This conditioner leaves hair healthier looking and dramatically shinier.
$22.00
8.5oz | AR195
In Stock ADD TO BAG
Combats dry, brittle hair, smoothing the hair shaft while adding intense shine.
$38.00
1.7oz | AR304
In Stock ADD TO BAG
A weightless finishing mist that polishes any hair type with sheer mirror like shine.
$24.00
4oz | AR197
In Stock ADD TO BAG
Features shine and wave enhancing essentials for the perfect blowout.
$54.00 $66.00 value
AR303
In Stock ADD TO BAG
A nourishing formula that glosses hair with healthy-looking shine and brilliant radiance.
$24.00
4.2oz | AR196
In Stock ADD TO BAG
A radiant hybrid styling product.
$30.00
4oz | AR015
In Stock ADD TO BAG
Get naturally healthy hair with a brilliant, mirror-like shine.
$26.00 $27.00 value
AR207
In Stock ADD TO BAG
Add silky shine and revitalize your hair color with this 3-minute treatment.
$26.00
5.1oz | AR173
In Stock ADD TO BAG
This styling product is perfect for straightening both wavy and curly hair.
$22.00
5.1oz | AR273
In Stock ADD TO BAG
Display:        

Videos

Reviews

Additional Information

FREE Sun Damage Prevention Broad Spectrum SPF 30 100% Mineral Sunscreen ($20 Value). Details »
Sale — While They Last »
Smart Shopping — Beauty Center
Coconut Water – Key Ingredient
FREE Greek Yoghurt Moisturizing Face Cream ($9 Value). Details »
Skin Care Regimen »
2 steps to a new you — My Beauty Advisor