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Alterna

Alterna welcomes Katie Holmes as its new co-owner and first-ever spokesperson.

"If I had to pick one word to describe what happens to my hair when I use Alterna, it would have to be transformation." - Katie Holmes (co-owner/spokesperson)

Not all hair care was treated equal. When only the best will do for your hair, turn to Alterna, a luxury brand which pampers the locks with unique ingredients in cutting edge formulas.

Alterna offers products that avoid harsh chemicals, artificial colorants, chemical preservatives, synthetic fragrance and chemical sunscreens wherever possible.

Read More About Alterna »
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Express Shop: Alterna Products

Alterna Products

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A protective shine veil that helps protect your hair from harmful UV rays.
$22.00
4.20 oz | AR325
In Stock ADD TO BAG
Leave-in conditioner that revitalizes sun-parched hair.
$22.00
4.20 oz | AR323
In Stock ADD TO BAG
Combats dry, brittle hair, smoothing the hair shaft while adding intense shine.
$38.00
1.7oz | AR304
In Stock ADD TO BAG
Features shine and wave enhancing essentials for the perfect blowout.
$54.00 $66.00 value
AR303
In Stock ADD TO BAG
Instantly add shine and control frizz on any hair type.
$20.00
4.2oz | AR300
In Stock ADD TO BAG
A deeply reparative conditioner that leaves strands strong, healthy, smooth, shiny and fully restored.
$32.00
8.5oz | AR270
In Stock ADD TO BAG
A restorative, sulfate-free shampoo that transforms severely damaged hair.
$32.00
8.5oz | AR269
In Stock ADD TO BAG
A radiant hybrid styling product.
$30.00
4oz | AR015
In Stock ADD TO BAG
A deeply reparative treatment that leaves hair stronger, smoother, softer and shinier.
$42.00
5.7oz | AR271
In Stock ADD TO BAG
A nourishing formula that glosses hair with healthy-looking shine and brilliant radiance.
$24.00
4.2oz | AR196
In Stock ADD TO BAG
Add silky shine and revitalize your hair color with this 3-minute treatment.
$26.00
5.1oz | AR173
In Stock ADD TO BAG
A weightless finishing mist that polishes any hair type with sheer mirror like shine.
$24.00
4oz | AR197
In Stock ADD TO BAG
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